Bloomberg News
NEW YORK — AOL Time Warner Inc., the world’s largest media and Internet company, accounted for about one-third of all time spent online in the United States in January, according to a study from Jupiter Media Metrix Inc.
AOL Time Warner, created in January when America Online Inc. completed its $124 billion purchase of Time Warner Inc., captured 32.7 percent of Internet users’ time during the month. The company’s sites were visited by about 74.8 percent of U.S. residents who have Internet connections at home, according to Jupiter, an Internet research firm.
America Online, which runs the world’s largest Internet service, bought Time Warner to add content such as the CNN cable-TV network and People and Time magazines. While America Online Inc. has more than 27 million subscribers as well as Web sites such as Moviefone.com, Time Warner has attracted far fewer online customers through sites such as CNN.com.
"Time Warner now has (the potential) to tap into the most time-intensive audience online, providing an opportunity to present content, advertising and services to its customer base," Jupiter analyst David Card said in a statement.
Time Warner’s Web sites reached about 15.7 percent of consumers with online connections at home in January, compared with 72.3 percent for America Online sites.
AOL Time Warner Co-Chief Operating Officer Robert Pittman will give a keynote speech at Jupiter’s Media Forum conference on Thursday at the Sheraton Hotel & Towers in New York.
Since America Online completed its purchase of Time Warner, the stock has increased 2.7 percent.
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