Monday, January 1, 2001
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Posted on: Monday, January 1, 2001

Customized displays on cars go fancy with special emblems

By Vicki Viotti
Advertiser Staff Writer

You might be the type to wear your heart on your sleeve. Or, you might attach it to your car fender, in the form of a chrome-finish emblem.

EmblemArt Co. has been trying to find high-profile personalities to exhibit its emblems, but even if you're just plain Caitlin, your name can go up in chrome.

Bruce Asato • The Honolulu Advertiser

Marc Myer and Terry O’Rand, North Shore-based entrepreneurs, started EmblemArt Co. a year ago with the latter group in mind: Those who think the car, more than mere transportation, serves as a gallery for personal expression.

Until now, such custom displays have taken the form of painted-on slogans, nicknames and tributes to loved ones.

Car buffs who want something a cut above the standard paint job might opt for the EmblemArt product, lettering or designs of their choosing, molded into a plastic emblem with a variety of finishes and then applied with adhesive to their car. Prices start at $95; the chrome-plate finish has to be done off-island and will cost $120. At the higher end are the illuminated emblems, starting at $225.

The company (reachable at 293-2241, has been trying to drum up business by wooing higher-profile personalities to exhibit emblems. Hula photographer Kim Taylor Reece has a wood-finish emblem based on one of his dancer images; an illuminated sign went to TV gadabout Tiny Tadani. But even if you’re just plain Caitlin, your name can go up in chrome, if not lights.

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