Basketball title game telecast was big hit
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Advertiser Staff
The telecast of the Hawai'i high school boys basketball championship game on Feb. 24 attracted 17 percent of the households in Hawai'i whose televisions were turned on, according to a report released yesterday.
The Nielsen household rating for the broadcast was 8.3, said Jon Bryan, a spokesman for Hawai'i Sports Network, which is producing telecasts of state high school championships being aired on KFVE.
"Anything close to a 10 is a very good rating for a local program," Bryan said.
The highest-rated locally produced television program is the 6 o'clock news with Joe Moore on KHON-TV. It drew a 17 rating for the same period, a station spokesman said yesterday.
"We knew there was a passionate audience and market for interscholastic sports in Hawai'i," said Chris Dey, president of Hawai'i Sports Network.
Semifinal games of the state tournament on Feb. 23 drew a 5.6 (Kalaheo vs. St. Louis) and a 6.3 ('Iolani vs. Honoka'a) rating, Bryan said.
The championship game drew 26 percent of males aged 18-34 whose televisions were on, according to the Nielsen report.
"We're ecstatic about the kind of ratings our boys basketball tournament received. Hawai'i Sports Network has taken (interest in high school sports) to the next level," said Keith Amemiya, executive director of the Hawai'i High School Athletic Association.
Hawai'i Sports Network also has produced live or delayed telecasts of state championships since last fall in volleyball, football, bowling, soccer, wrestling, softball, swimming and diving. This spring, telecasts of baseball and girls basketball are scheduled.
