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The Honolulu Advertiser
Posted on: Monday, April 16, 2001

Gilliom's new image presents opportunity for Island Heritage

 •  Singer reshapes her image with solo album

By Wayne Harada
Advertiser Entertainment Editor

Amy Hanaiali'i Gilliom's inventive spirit fits the diversification and marketing sizzle at Island Heritage, the Honolulu publishing firm that has boosted its product mix with everything from mouse pads to key chains, from note cards to gift wraps.

Amy Hanaiali'i Gilliom's calendar will cover October 2001 through February 2003. Lines of fragrances and clothing are expected in the future.

Eugene Tanner • The Honolulu Advertiser

"She fits our growth, and we've talked about rolling out a number of product lines focused on Amy," said Dale Madden, president of Island Heritage.

Coming in early summer: a special packaging of Gilliom's forthcoming CD, "Pu'uhonua," with a companion 17-month calendar with glamorous poses of the singer captured by photographer Ronnda Heinrich.

Expected down the line: a line of Gilliom fragrances, even a book about Gilliom's famous grandmother, Jennie Napua Hanaiali'i Woodd.

"We're real excited about product development, whether it's an author or an artist, and in Amy's case, we're delighted to have such a popular figure in the music industry."

Island Heritage, Madden said, maintains a broad base in product development; it wants to venture into resort wear, initially contemplating aloha shirts. The Amy holoku could be the first wearable in the company's expanding merchandise plans.

"Amy is one of those charming ladies and easy to do business with," Madden said. "There's a nice sway about her; and she's very, very creative."

The calendar, also available separately, will cover October 2001 through February 2003, with an expected price of $12.95.