Posted on: Friday, August 24, 2001
KHNL, Advertiser announce news-sharing partnership
Advertiser Staff
The Honolulu Advertiser and KHNL Hawaii News 8 have announced a partnership that will bring news and sports to Hawai'i in print, broadcast and online.
The arrangement will include the use of Advertiser staff members on News 8 broadcasts to provide analysis, participate in discussion about news events and share expertise on various topics.
The Advertiser also will have the use of the station's video on its Web site.
While they are separate and competitive news organizations, The Advertiser and News 8 will collaborate on a number of projects, including the Hawai'i Poll and the annual state spelling bee.
On its 10 p.m. broadcast, News 8 will also give a preview of headlines in the next day's Advertiser.
In print, The Advertiser will highlight upcoming news and sports coverage on News 8, the local NBC affiliate.
The partnership may also include some community service projects and joint sponsorships.
News 8's sister station, KFVE-K5 The Home Team, which broadcasts University of Hawai'i sports and high school championship events, will provide video to The Advertiser's Web site, honoluluadvertiser.com.
News 8's three certified meteorologists, Sharie Shima, Paul Drewes and Mary Ann Esteban, will provide daily information in The Advertiser.
"This partnership allows both The Advertiser and News 8 to expand their presence in the community and to share stories and special projects with an even wider audience," said Michael Fisch, president and publisher of The Advertiser. "We are excited about the innovation and creativity offered by News 8 and the opportunity to try new approaches and to reach a growing audience of viewers and readers."
John Fink, vice president and general manager of News 8 and K5, said: "We are thrilled to be aligned with Hawai'i's newspaper. The opportunities to provide more value to the readers and viewers of Hawai'i will provide great benefits to all parties in the years to come.
"We hope to continue to provide more relevant and interesting news to our viewers and this partnership with The Advertiser is a wonderful enhancement to our news efforts and credibility."
The Advertiser is Hawai'i's largest newspaper, with a daily circulation of 153,666 and Sunday circulation of 178,086.
News 8 and K5 have been the home of UH sports since 1984.
K5 is the local affiliate of UPN and WB and more than 40 percent of Hawai'i homes watch K5 on an average week. More than 70 percent of Hawai'i homes tune in to News 8 during an average week.
With this new arrangement, The Advertiser is ending its partnership with KHON Channel 2, the Fox affiliate.
"Channel 2 and its news team have been good partners for us in the past and we thank them for their work on many successful projects with us," Fisch said. "At this point, our strategic plans better fit with News 8's sports and news franchise."
