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The Honolulu Advertiser

Posted on: Wednesday, December 5, 2001

The Left Lane
Patriotic M&M lend hand to charity

Workers on the M&M assembly line in Hackettstown, N.J., came up with the idea on Sept. 11: Why not sell packages of red, white and blue M&M to raise money for disaster relief?

Five million packages of patriotic M&Ms are being sold with profits going to the Red Cross.

The candy went into production days later.

At first, the patriotic candies were handed out only to rescuers at the World Trade Center and Pentagon.

"The response that we got from relief workers — literally, from everyone who saw it — was that it was just terrific," said Robert Gamgort, vice president of chocolate for M&M/Mars. "Doesn't everyone in the United States need a boost right now?"

The company marketed flag-colored M&M once before, over the last Fourth of July, but this is the first time the candy has been sold for charity.

Profits from the 5 million packages, expected to top $3 million, will go to the American Red Cross Disaster Relief Fund.

M&M : m-ms.com

American Red Cross: redcross.org

— Associated Press