Higa named retail ads chief

Jay Higa, director of advertising for the Star-Bulletin/MidWeek publications, has been named retail advertising manager for The Honolulu Advertiser.

Higa will be responsible for the local retail territory sales team and will work directly with outside sales executives and retail customers, according to Mark Adkins, senior vice president of marketing for The Advertiser.

"Jay Higa is well-respected in our community and is an accomplished advertising executive," Adkins said. "His skills are well-suited for the highly competitive Honolulu market."

Higa began his newspaper career 12 years ago as a sales executive with MidWeek. He is a graduate of Damien High School and the University of Denver.