Coca-Cola still world's No. 1 brand
In an effort to remain at the top, Coca-Cola is spending an additional $300 million to $400 million in marketing this year to revive lagging soft-drink sales and rebuild its focus for consumers.
Meanwhile, Ford Motor Co. lost 17 percent of its brand value after fatal crashes were linked to Firestone tires on Ford's Explorer sport-utility, though it remained the eighth-most-valuable brand in the world, the report said.
Technology and Internet companies including Intel Corp., Hewlett-Packard Co., Cisco Systems Inc., Yahoo! Inc. and Amazon.com Inc. had the greatest decline in brand value in the past year amid a slowing U.S. economy, the report said.
The top 10 brands this year are:
Interbrand, based in New York, is a branding and consulting agency that ranks more than 2,300 company brands by reviewing customer demand and company earnings.
Shares of Atlanta-based Coca-Cola fell 21 cents to $44.79 on Friday. They have fallen 26 percent in the past year.