Business briefs

Advertiser Staff and News Services

Lau elected to HEI board

Constance H. Lau, 48, was elected to the Hawaiian Electric Industries Inc. board of directors effective yesterday.

Lau, a Punahou graduate who received her undergraduate degree at Yale, also took over as president and CEO of American Savings Bank, a subsidiary of HEI.

She replaced Wayne Minami, who retired after 15 years with the bank.

Advertiser to air jobs program

The Honolulu Advertiser will launch a help-wanted TV program Monday to help bring together job seekers and employers. The half-hour advertising program, "Hawai'i's Jobs TV," will be broadcast 6:30 a.m. to 7 a.m. Mondays through Fridays on KBFD-TV (Oceanic Cable channel 4 and broadcast channel 32).

The show will feature 30-second help-wanted spots with photos, company logos, animated graphics and voice-over commentary. Filmed commercials for companies also will appear.

Mark Adkins, senior vice president of marketing for The Advertiser, said the program will complement help-wanted information in the daily newspaper and its Web site. "It extends our distribution channel," he said. "We're reaching another distinctive audience on television."

Adkins said about 70 companies will present their job opportunities in seven career categories to more than 270,000 TV households.