Boeing takes focus off aircraft
By Andrew Bridges
Associated Press
SEAL BEACH, Calif. — The Boeing Co. will stake near-term growth on its space, communications and missile operations instead of commercial aircraft, which has long been the core of the company, executives said yesterday.
The commercial aircraft industry, dominated by Boeing, has traditionally counted on annual growth rates of 4 percent to 6 percent in air travel. Since the Sept. 11 attacks, aviation officials anticipate a 20 percent drop in air travel.
As much as $35 billion of Boeing's annual $57 billion in revenue comes from its commercial aircraft business, with the balance coming from its rocket, satellite, missile and military aircraft businesses.
Over the next three to five years, Boeing Vice Chairman Harry Stonecipher said, the percent of revenue from commercial aircraft will shrink to less than 50 percent.
"You are going to see a switch — where commercial aircraft will still be very large, but the others will see growth," Stonecipher said.
Stonecipher said orders for Boeing aircraft would likely be delayed, but that he was unaware of any outright cancelations.
Boeing, which moved its headquarters this summer from Seattle to Chicago, is aggressively trying to prove to investors that it is more than a commercial aircraft company.
As commercial aircraft business stays soft, the company is likely to focus more on its plants in Southern California, the base of its space and communications units, which employ 43,000 workers. The company also builds its 717 airliners and C-17 military transport planes in Southern California.
Stonecipher and Jim Albaugh, president and chief executive officer of Boeing Space & Communications in Seal Beach, met with reporters to update them on the company.
Boeing has already announced plans to lay off as many as 30,000 of its employees. Stonecipher said he did not expect that number to change.
The near term will be decisive for Boeing. Its next-generation rocket, the Delta 4, slated for launch in April 2002, and the Pentagon will announce Oct. 26 who will build the Joint Strike Fighter, either Boeing or Lockheed Martin Corp.
The deal to build as many as 6,000 of the next-generation warplanes could be worth well in excess of $200 billion. Versions of the aircraft, based on a common design, will serve the U.S. Navy, Air Force and Marines as well as Britain's Royal Navy.
The all-or-nothing contract will not harm Boeing's bottom line if Lockheed is selected, Stonecipher said.
"Win or lose, it won't have a big impact in the near term. It will have an emotional impact. It will have a stock impact," Stonecipher said.
Boeing said it will press ahead with development of the Sonic Cruiser, a 200- to 300-passenger airliner that would fly just under the speed of sound at altitudes some 10,000 feet higher than current airliners typically fly. The jet is slated to fly around 2007.
It is an answer to Airbus Industries' A380, a superjumbo jet that will seat 555 passengers and is to go into service in 2006.
Plans to introduce broadband, Web and e-mail access for passengers on commercial carriers are expected to be delayed, however.
Shares of Boeing rose 42 cents to $36.18 in trading on the New York Stock Exchange.
