Neighbor Island briefs

Advertiser Staff and News Services

BIG ISLAND

Big Island wooing kama'aina, others

The Big Island Visitors Bureau is seeking to bolster an industry-wide slump by generating more kama'aina and California visitor traffic.

Over a 45-day period extending into November, the organization will promote the Big Island as a visitor destination in an "Aloha California" media blitz around the Bay Area and in Southern California. The plan also calls for an eight-page color insert to appear during the third week of October in major newspapers in San Diego, Orange County, San Jose and San Francisco.

At the same time, more kama'aina packages will be made available to Hawai'i residents. Information is available on a newly created Web site, www.bigislandkamaaina.com

A second phase of the marketing plan will target Japan.

KAUA'I

Lihu'e accident victim identified

Kaua'i police have identified a woman who died from apparent injuries suffered in a pickup truck crash Saturday in Lihu'e as 23-year-old Shawnte Jaquias of Kapa'a.

The crash occurred on Hardy Street at 10:35 p.m. Jaquias was pronounced dead at Wilcox Memorial Hospital.