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The Honolulu Advertiser
Posted on: Tuesday, February 26, 2002

Misunderstandings in E-mail can make your life a mess

By Janet Kornblum
USA Today

Martha Hernandez • The Honolulu Advertiser
Just ask Jay Weil, a San Francisco day trader who was becoming fast friends with a woman he met on a message board for people who work from home. Weil is convinced they'd still be friends today if they had talked instead of typed.

But things fell apart when Weil, 34, made what he thought was just an off-the-cuff comment in an e-mail. She was checking in to see if he'd accomplished some goals he had set for himself. He had told her that instead of wasting time in the afternoons, he resolved to practice his bass guitar. But when she inquired, he shot back a sarcastic comment: "I don't need another mother."

It "was totally meant as an innocent joke," he said. "She more or less blew up."

He knew she had misunderstood, but by the time she finished her missive to him, the relationship was beyond repair. They never talked again.

Unfortunately, Weil's experience is not an isolated incident. And the scenario is likely to be played out more than ever as more of us come to depend on electronic messages in our daily lives.

As of December, 55 percent of adult Americans were e-mail users, according to the Pew Internet & American Life project; up from 35 percent in December 1998.

And with the problems that have plagued postal mail since the Sept. 11 terrorist attacks, many Net users have grown increasingly reliant on the speed and convenience of e-mail for a wider range of both business and personal communications.

Unrealistic expectations

But while e-mail may be just fine for some communications, it can't be a substitute for face-to-face conversation — or even a phone call. It's when people try to push e-mail beyond its limitations that relationships suffer, experts say.

"There's a tremendous over-reliance on e-mail, which is leading to a lot of confusion, misunderstanding, anger and frustration," said Quentin Schultze, a professor of communication arts and sciences at Calvin College in Grand Rapids, Mich.

Gina Pell knows exactly what he means. Pell, of San Francisco, had sent an e-mail to her sister asking her to set up a dinner with her sister's boyfriend. What Pell didn't say in the e-mail — because she was in a hurry — was that she wanted to introduce him to some friends who might help his career.

"Somehow my request opened the floodgates for her pent-up resentment about how I treat her like a secretary and how it was inappropriate for me to hang out with her boyfriend," Pell said. "Rather than try to clarify the situation, I responded with a scathing, critical e-mail in typical haughty older-sister fashion."

The heated exchange got more and more intense, and finally boiled over. They didn't speak for a year.

Both sisters are sure it never would have happened if they had just picked up the phone. Today, they make a point of calling each other when potentially sensitive questions arise in e-mail.

"I would have been able to gauge her reaction from the sound of her voice or from her demeanor," Pell said.

Very true, said Raymond Friedman, associate professor at the Owen Graduate School of Management at Vanderbilt University in Nashville. He recently did an analysis of e-mail's limitations, which is posted on the school's Web site (mba.vanderbilt.edu/ray.friedman).

Friedman, who specializes in conflict and negotiations, said, "Our point is when there's a conflict involved, that's a really good time to get off of e-mail."

But what, then, is the difference between e-mail and conversation? Here's what the analysis suggests:

  • Low feedback. Conversation is a give-and-take exchange, but e-mail allows one to "talk" at length without any response. If you happen to have misunderstood someone's words, you might not be corrected until it's too late.
  • Reduced social cues. When we talk, we can hear the tone of a joke that might come across as stern on paper. Emoticons, those little expressive smiley faces created with commas, colons and other punctuation symbols, can hint that something is meant lightly, but can't replace voice or visual cues.
  • Excess attention. On one hand, the ability to revise and edit e-mail can be beneficial because it makes us more careful. On the other, it can make us too careful.
  • Lengthy e-mails. E-mail allows the writer to go on forever. That can overwhelm the recipient. It also allows the sender to selectively respond to some points, and ignore others. "In face-to-face contact, the other person isn't going to let you rail on for 10 or 20 minutes before responding," Friedman said.

The bottom line? Be aware of what e-mail can and can't do. "When people interact over the computer, all the behavior norms tend to go away," Friedman said.