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The Honolulu Advertiser
Posted on: Tuesday, February 26, 2002

THE LEFT LANE
Cool stick-on shades

Magnetic sunglasses are the latest thing for our four-eyed friends.

Bruce Asato • The Honolulu Advertiser

Remember the goofy flip-up sunglasses you had in seventh grade? Now, for the laser-surgery holdouts, comes the way-coolest new development for the four-eyed among us: magnetic clip-on sunglasses.

The good news: They hold well, they attach without needing two hands, and they fit so well together, you can barely tell there are two lens instead of one.

The bad news: You have to buy the glasses and sunglass clips as one set, because the magnets don't work without the base. And that's not cheap: The price range is $100-$400 for the set (prescription lens extra). They're widely available.

— Mary Kaye Ritz, Advertiser staff writer

Bridesmaids' rejects

A survey of bridesmaids nationwide debunks the theory that "you can wear that dress again" and be taken seriously.

Fifty-one percent of bridesmaids donate their dresses to charity, while others let it gather dust in the closet (23 percent) or save it for Halloween (21 percent), according to the survey sponsored by DeKuyper Pucker Schnapps.

The drink-making company is holding a "Worst Bridesmaid's Dress" contest with a grand prize of a trip for four to Puerto Rico.

To enter, submit a photo via e-mail in jpeg format to pucker@bsmg.com. You can e-mail the same address for official rules and details.

Entries must include a 50-word-or-less description of the dress, along with your name, address, age, phone number and e-mail address. The deadline is April 22.

— Tanya Bricking, Advertiser staff writer

Trouble for MSNBC

It's a unique form of torture for a television executive. His network often had triple its usual audience during the Olympics, but MSNBC president Erik Sorenson couldn't enjoy it. That's because viewers were there to watch the Winter Olympics, not news. With the Olympics over, those extra viewers will disappear. Sorenson's problems won't.

Fox News Channel and MSNBC were both created in 1996 to compete against CNN. While Fox News established a prime-time lineup that appealed to fans of conservative talk radio, MSNBC's identity remained amorphous.

A year ago, MSNBC bet on continued peace and prosperity. It believed the audience for hard news in quiet times was limited, so it built a schedule heavy on documentaries, which it also considered more appealing to a younger audience. NBC's owners also decided not to spend much money to promote MSNBC, Sorenson said.

On Sept. 11, those decisions helped leave MSNBC as the clear third choice in cable news.

— Associated Press