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The Honolulu Advertiser

Posted at 11:26 a.m., Monday, July 8, 2002

ConAgra Foods named Hawai'i Bowl sponsor

By Wes Nakama
Advertiser Staff Writer

ConAgra Foods, one of the nation's food companies, will be the title sponsor of this year's Hawai'i Bowl, to be played Dec. 25 at Aloha Stadium.

The announcement was made today.

"We felt it was important to secure one of America's finest companies as the sponsor of our new bowl and we found that in ConAgra Foods," said Chuck Gerber, ESPN Regional Television executive vice president and general manager.

The sponsorship is for three years with a six-figure fee annually, according to ESPN.

"We are excited about the bowl game and the association with ESPN," University of Hawai'i athletic director Hugh Yoshida said. "Having ConAgra Foods as the title sponsor of the event shows the value of having a bowl game in Hawai'i on Christmas Day."

UH will provide marketing, management and game-day operations support.

The game will pit teams from the Conference USA and the Western Athletic Conference, of which UH is a member. The Bowl game was certified by the NCAA in May.

Hawai'i, which has been the site for a non-all-star postseason bowl from 1982-2000, did not host a bowl game last season after both the Aloha and O'ahu bowls ceased operating in Hawai'i.