Guam Visitor Bureau to spend $6 million on marketing
By Gaynor Dumat-ol Daleno
Pacific Daily News
A group of business people and government of Guam representatives wrote a plan for spending loan proceeds. Under the plan, spending includes giving: • $160 to every group of 15 to 29 visitors from Japan during the summer season • $10 for each person who belongs to a group of 10 tourists or more between Sept. 1 and Dec. 31 • $500 in "wedding money" for every couple from Japan who brings relatives to Guam for a wedding between July and December
In a move to boost Japanese tourism, the Guam Visitor Bureau is working out terms with the Bank of Guam for a $6 million loan it will use for marketing, including distributing vacation dollars to mostly Japanese tourists.
Spending Plan
The Guam legislature — in an effort to support more focused marketing strategies for Guam's primary visitor market of Japan — recently passed a bill mandating the bureau borrow the money for marketing.
The law directs the visitors bureau to spend up to:
• $5.3 million to promote Guam to specific segments of the Japan tourism market, including: $3.05 million for the wedding market; $748,000 for "office ladies"; $850,000 for group visitors; and $652,000 for the family market.
• $700,000 to promote Guam in South Korea.
As with other locations, including Hawai'i, Guam continues to see fewer Japanese visitors since Sept. 11.
Visitor arrivals to Guam from Japan were down 35 percent in January, 29 percent in February, 21 percent in March, and 31 percent in April, compared to the same months last year.
Overall, Guam welcomed 28 percent fewer visitors in April, down to 75,597 from 104,726 in April 2001.
| • | Spending Plan
A group of business people and government of Guam representatives wrote a plan for spending loan proceeds. Under the plan, spending includes giving: • $160 to every group of 15 to 29 visitors from Japan during the summer season • $10 for each person who belongs to a group of 10 tourists or more between Sept. 1 and Dec. 31 • $500 in "wedding money" for every couple from Japan who brings relatives to Guam for a wedding between July and December |
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