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The Honolulu Advertiser

Posted on: Thursday, June 20, 2002

Tourism with Isle flair

George Kaimiola and his associates are developing a sound business on Maui offering visitors something other than the usual sun, fun and souvenir experience. They offer historical walking tours in and around Lahaina that concentrate on pre-contact Hawaiian history, culture and tradition.

It's a good lesson for Hawai'i tourism in general. While we offer one of the finest tropical visitor experiences in the world, that experience is — ultimately — not unique. But we do have a cultural and historical story to tell that cannot be duplicated anywhere else. Let's not lose sight of that exceptional advantage.