Perry and Price retain drive-time dominance
| • | Chart: Radio's Top 10 |
Advertiser Staff
The Winter 2003 Arbitron ratings, which measures radio listenership in Honolulu, were released yesterday, showing little change from the fall numbers despite the usual minor shuffling, with some stations up a few notches and some down.
KSSK-FM's Michael Perry and Larry Price retained their drive-time dominance with just over 20 percent of the audience. The two are the only morning team in double figures, though the rating is down a couple of percentage points from the Fall 2002 figures.
KSSK-FM also snagged the No. 1 spot in the day and evening rating (6 a.m. to midnight), with 10.8 percent of the audience.
KRTR-FM's team of Chris Reiser and Chris Hart, who had jumped to No. 2 last season, dropped back into fifth place with a loss of just over 1 percent of the listening audience.
With the exception of Perry and Price's 2.2 percent drop, all the changes up or down in drive-time were in the narrow range of .6 percent to 1.6 percent.
Most of the same stations appeared in this season's 6 a.m. to midnight top 10 as last season's: Dropping out were KUCD-FM, KIKI-FM, KGMZ-FM. New in the running are KAHA-FM, 105.9, "The Big Kahuna," playing classic rock; KQMQ-FM, 93.1, '80s music; and KXME-FM, 104.3, "Extreme Radio," urban contemporary music.
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