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The Honolulu Advertiser
Posted on: Friday, August 15, 2003

Faux wood popular for windows

By David Bradley
Associated Press

Americans continue to be drawn toward cordless blinds as favored window treatments.

Thin white metal blinds with long dangly cords are yesterday's news. Today's headliners are faux-wood models with a deeper profile that can be custom cut to fit any window. The up-down mechanics are as easy as pulling or pushing the blind from below.

Jean Melton, merchandising vice president for Lowe's, says blinds "are very here and now as a fashion accessory" as consumers want both a new look and the functional utility of blinds.

"The primary reason people buy blinds is the need for privacy," says Melton. "As homes are built closer together, you need blinds to let in variable amounts of light. Plus, blinds offer good insulation value and sun protection."

Earlier custom-order times of 10 to 14 days — and custom-order prices — crimped acceptance of high-end blinds. Now consumers can bring measurements to the store for in-stock blinds cut to size on the spot.

Plantation blinds with 2 1/2-inch slats are very popular. Melton recommends the faux-wood style for white blinds although wood is a better option for consumers wanting a stained look. Decorative panels, valances and sheer scarf drapes work well as accents to new-style blinds. Most new cordless blinds can be raised or lowered by a lift or pull on the bottom of the blind. Blinds eight to 10 feet long or at skylight levels are light in weight but are best operated electronically by remote control.

The cordless aspect of these blinds is reassuring to parents of young children. Upgrades for blinds made before 2001 are available, as are free safety kits by calling (800) 506-4636. Melton suggests corded blinds be kept away from cribs and beds, with the cords securely tied down on anchors or cleats.

Easy installation and simple hardware is a plus for the do-it-yourselfer, too. "There are just so many more choices these days for blinds," says Melton. "Today's blinds offer a whole new look, are safer, and give people the privacy they covet."