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The Honolulu Advertiser

Posted at 11:56 a.m., Monday, July 7, 2003

Consolidated shuts IMAX theater

By Wayne Harada
Advertiser Staff Writer

IMAX Waikiki, the lone big-screen theater in Honolulu, abruptly closed yesterday, leaving the Polynesian Cultural Center in La'ie with the only IMAX facility on O'ahu.

The theater, which opened in December 1991 with its five-story-high screen, was the last theatrical facility operated by Consolidated Amusement Co. in Waikiki.

In the fall of 2002, Consolidated ceased operations of three adjoining movie houses, the Waikiki 1, 2 and 3.

The theater, which cost $7 million to build, is a 17,500-square-foot facility with 420 seats.

Consolidated took over operations of the Hawai'i IMAX in October 2001, said Eileen Mortenson, Consolidated spokesperson. "It was our hope that by broadening programming channels to include major studio releases such as "Lion King" and adding 3-D films, local attendance would improve to make this a viable business in Waikiki," she said. "While tourists and group shows contributed to the theater attendance, the local attendance was never realized. Therefore, we made the business decision to close the facility."

Mortenson said that the parcel would be incorporated into the Waikiki redevelopment plan, with a retail mix that would include shops and restaurants but not movie theaters.

"It's indicative of a national trend, with free-standing theaters all closing," Mortenson said.

She could not determine how many employees were affected by the closing, but said like the earlier theater closings, workers likely would be assigned to other Consolidated mega-plexes.