BUSINESS BRIEFS
State extends talks with DFS

Advertiser Staff

Duty-free retailer DFS Hawai'i and the state attorney general's office have extended negotiations over overdue rent and new terms for the company to continue operating about 40 stores at Hawai'i airports and in Waikiki.

Talks began in April to restructure or terminate the contract after DFS agreed to pay the state $25 million, about half the outstanding rent. The new deadline to reach a settlement is July 10.

'May Day' sales pitches counted

The Hawai'i Visitors & Convention Bureau's Lei Day promotionon generated 144 million broadcast and print impressions during the month, meaning 144 million people saw, heard or read the tourism marketing message. The visitors bureau said that amounts to $3.8 million of advertising time.

The promotion included May 1 satellite media broadcasts of interviews with Lingle and visitors bureau president Tony Vericella, as well as the distribution of 2,003 lei in Auckland, Sydney, Seoul, Taipei and Tokyo.

Correction: An item in a previous version of these briefs had wrong information about the Hawai'i Visitors & Convention Bureau's Lei Day promotionon.