Posted on: Friday, December 3, 2004

ABC is favorite among ages 18-34

By Michael Tsai
Advertiser Staff Writer

Thanks in part to the continued drawing power of its new series "Lost," ABC ranked No. 1 in the coveted age 18-34 sales demographic during November sweeps period, which ended Wednesday. It's the network's best sweeps performance in that demographic in the last 10 years.

"Lost" is filmed on O'ahu.

CBS won the overall ratings battle handily over second-place NBC and third-place ABC. Sweeps periods are used to determine advertising rates.

ABC has enjoyed a much-needed resurgence this season with the runaway success of two new shows, "Desperate Housewives" and "Lost." Both programs placed in the top 10 among adults 18-49 and adults 25-54.

ABC edged NBC for second place (behind CBS) in the adult 18-49 demographic.