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The Honolulu Advertiser
Posted on: Tuesday, February 3, 2004

Readers pick Budweiser, Aloha as favorite Super Bowl ads

Advertiser Staff

Our readers have spoken, and they said beer and air travel.

We invited readers to pick their favorite television commercials among those aired during Sunday's Super Bowl, and to cast their votes here online.

The ads were in two categories: those that ran during the pre-game show and during the first half, and those that aired during the second half.

The first category was a beer sweep. Budweiser's ad starring a Clydesdale donkey came in first with 133 votes. A close second was the Bud Light commercial featuring a horse sleigh, which gathered 130 votes. At third place with 69 votes was another Bud Light ad, one with the dogs Piper and Fergus.

Aloha Airlines took home the second category with its incidental fees concept — 151 votes. At second was Pepsi and its imaginary day in the life of a young James Marshal Hendrix, which got 103 votes. At third, totaling 95 votes, was the Bud Light commercial that featured a monkey sweet-talking a girl.

Here are the complete results of the poll:

PRE-GAME/FIRST HALF
Budweiser - Clydesdale donkey 133
Bud Light - horse sleigh 130
Bud Light - dogs Piper and Fergus 69
Budweiser - referee abuse 66
Lays - old folks, dentures 59
Chevrolet - soap in mouth 44
AOL - topspeed technology series 38
Pepsi - Alaskan bears 33
Bud Light - bikini wax 20
Visa - volleyball in snow 20
Charmin - delay of game 17
IBM/Linux - Muhammad Ali 13
Chevy Aveo - big guys in small car 16
McDonald's - kitchen scene 11
Pizza Hut Four for All - Kermit and gang 11
FedEx - Jenkins the alien 8
Sierra Mist - parade marcher 8
Tostitos - wedding party 5
Dodge Magnum - monkey on his back 5
Universal - Van Helsing 4
H&R Block - Willie Nelson 4
Levitra - Mike Ditka on baseball 3
Mitsubishi - highway scene, seewhathappens.com 2
Pepsi - waitress and customer in love 2
Monster.com - young, old executives 0
Total votes 721

SECOND HALF
Aloha Airlines - incidental fees 151
Pepsi - Young Jimmy Hendrix, guitar 103
Bud Light - monkey sweet talks girl 95
7UP - slam dunks 74
MasterCard - Homer Simpson 44
Budweiser - lipstick 33
Anti-tobacco - shardsoglass.com 28
Anheuser Busch/Budweiser - checking ID 24
Staples - Randy and creme puff 23
Subway - Atkins friendly 20
Anheuser-Busch - designated driver 19
Sierra Mist - man jumps into pitcher 15
Nextel - car on football field 13
Cadillac - Break through wave car 12
Cadillac - SRX V6 7
Honda - Pilot wolf guy 5
Anti-drug - rewinding life 3
Gillette - The Best a Man Can Get 1
Total votes 670