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Posted on: Friday, February 20, 2004

Coke CEO to retire at end of year

By Harry R. Weber
Associated Press

Doug Daft is chairman and CEO of Coca-Cola, which last year faced layoffs, criminal investigations and major management changes.

Associated Press

ATLANTA — Coca-Cola Co. chairman and chief executive Doug Daft said yesterday he plans to retire at the end of 2004, a surprise announcement that caps a year of layoffs, management changes and legal turmoil at the world's largest beverage maker.

Daft did not elaborate on his decision in a statement issued by the company and did not make himself available for further comment. A board member said the 60-year-old Daft felt it is the right time for him to leave.

In his statement, Daft said Coke has faced significant challenges since he was appointed in 1999 to the top position at Coca-Cola.

"Today our brands are stronger and our global production and marketing system has been restored to health," the statement said. "I am proud of what we have accomplished."

Over the past 12 months, however, Coke has faced upheaval.

The Atlanta-based company faces an ongoing criminal investigation by federal prosecutors into fraud allegations raised in a whistleblower lawsuit. The Securities and Exchange Commission also is investigating.

Last March, the company laid off 1,000 people and has made several top-level management changes since then.

Earlier this month, Coretha Rushing, the woman tapped to head Coca-Cola's human resources department four years ago as the company grappled with a costly racial discrimination suit, said she is resigning. In December, Jeff Dunn, the head of Coca-Cola Co.'s North America division who oversaw the restructuring and layoffs, said he would leave the company.

And last August, Tom Moore, a Coca-Cola executive accused in the whistleblower lawsuit of sham accounting and rigging a marketing test, stepped down.

Daft did not say if the investigation led to his decision, but board member Jimmy Williams insisted that the investigation had nothing to do with Daft's decision.

"Everything's positive," Williams told reporters in a conference call.

Williams said Daft told the board when he took the job that he wanted to stay four or five years.

Last October, Daft told the board he was seriously thinking about retirement, then came to the board a final time on Wednesday and said he would be leaving, Williams said.

Daft said he would assist the board of directors in its search for his successor. No time frame was set for the process to be completed.

Todd Stender, an analyst with Crowell, Weedon and Co. in Los Angeles, said the news took him by surprise.

"He's had an uproad battle since he came in 1999," Stender said. "The company went through a restructuring for the five years he's been there. He had a difficult time integrating the company on a global basis. Now that the company is turning around it looks like he is ready to hand the reins over."

Daft said the board will hire a search firm and will consider candidates from both outside and within the company, including president and chief operating officer Steve Heyer, Coke's No. 2 executive.

As to Heyer possibly taking over the top job, Williams said there has been no decision.

"He's a strong internal candidate and he's doing a superb job," Williams said. "We just want to be sure we get the best candidate for the company. While Steve is a good contender, we want to know what else is out there."

In his May lawsuit against the company, former Coke manager Matthew Whitley alleged that he was laid off a month after he sent a memo to Heyer detailing allegations of widespread fraud at Coke.

In October, Whitley settled his wrongful termination lawsuit against Coke for $540,000. He said at the time he would continue to cooperate in the criminal investigation.

In his lawsuit, Whitley claimed Coke rigged a marketing test. Coke has since admitted that some of its employees undermined the marketing test at Burger King restaurants in Virginia in 2000.

Coke's auditing committee, however, said it found no evidence of more serious allegations in the lawsuit, including Whitley's claim that Coke improperly shifted $4 million of capital funding to a soda fountain project.

Coke also announced yesterday changes to its retirement policy affecting members of the board of directors.

The change will require directors who reach the age of 74 to submit a letter of resignation to the board. The letters will be reviewed and considered by the board at the time of their submission and annually thereafter.

Previously, directors were not permitted to stand for election to the board once they reached age 74.

In trading yesteday on the New York Stock Exchange, Coke shares fell 24 cents to close at $51.00.