Provocative magazine targets men in military

By Michael Tsai
Advertiser Staff Writer

Drill is billed as an "adrenaline-fueled lifestyle magazine for men who serve in every branch of the U.S. military."

In other words, it's a lad mag in khaki offering a nonstop flow of giggly sexual innuendos, acres of exposed female flesh, and, for variety, a smattering of Internet-quality gross-out photos.

The January/February issue offers a photo spread titled "Hot Chicks Doing Laundry," a column with tips on "how to get your girl to share your passion for porno," and a collection of horrific sports-injury photos.

In other words, it's not aimed at queer eyes or sensitive guys. And it's not exactly written for women in the military, either.

There are, of course, the usual features on cool cars, cool video games, cool technology and cool entertainment. But everything conforms to the mag's one-track editorial mind.

For example, an interview with actress Scarlett Johansson begins with the nonquestion: "We heard Sofia Coppola did some arm-twisting to get you to do that incredible panty shot in the opening scene of Lost in Translation."

As part of their marketing pitch, mag reps say, "The American soldier has been all over the news during this past year, and was resently (sic) named Time magazine's Person of the Year. Drill is becoming the editorial nucleus of these young soldiers in all four branches of the military."

The magazine is available at military exchanges nationwide and at convenience stores near military facilities.