BUSINESS BRIEFS
Heald board elects chairman

Advertiser Staff and News Services

Honolulu businessman Stanley Hong has been elected chairman of the Heald College of Business and Technology board of trustees.

Hong, president of Waste Management of Hawaii Inc., has served on the board since 1998. He is a trustee of the King Lunalilo Trust Estate.

San Francisco-based Heald College has 11 campuses in California, Oregon and Hawai'i. It acquired Cannon's Business College in Honolulu in 1993.

NATION & WORLD

Drug makers to kick off ads

One of the most hard-fought battles in Sunday's Super Bowl will play out off the field. Two newcomers in the fast-growing $1 billion market for erectile dysfunction drugs will bring their fight for sales share to the broadcast's Super Bowl of advertising.

With in-game commercials, Levitra, out since September, and Cialis, out since November, will face off against each other and, most of all, against sales leader Viagra. Pfizer's Viagra was the only prescription drug for erectile dysfunction until fall.

U.S., Costa Rica reach trade deal

WASHINGTON — The Bush administration reached an agreement with Costa Rica yesterday that will allow that nation to join four of its neighbors in creating a Central American Free Trade Area with the United States.

Administration officials said they were pleased with the market-opening language finally reached with Costa Rica, which had sought to protect its monopoly operations in telephones and insurance.