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The Honolulu Advertiser
Posted on: Thursday, July 1, 2004

Al Sharpton to host reality TV show

By David Bauder
Associated Press

The Rev. Al Sharpton (left, with Tracy Morgan on "Saturday Night Live"), who has aggressively sought media jobs, has signed with CNBC as a commentator and may host a talk show.

CBS

Al Sharpton, who failed in his last bid for a new job — president of the United States — now has a job on a reality TV show that guides people on career makeovers.

Spike TV, the Viacom cable channel that targets a young male audience, said Sharpton will host "I Hate My Job," which is set to premiere in the fall.

"I like the concept of trying to have people discover their purpose in life, and not have the world define them or settle for less than who they want to be just to pay their bills," he said.

The eight male contestants in the show will quit their jobs and work with two "life counselors," Sharpton and California psychologist Stephanie Raye, who will give them advice and weekly assignments. A panel will decide which contestants will continue each week.

"Reverend Sharpton came from a modest upbringing and became a major political force and presidential candidate," said Kevin Kay, Spike's executive vice president for programming. "He's lived the American dream, so he's the perfect person for our eight contestants to learn from."

"I'm the working man's Trump," Sharpton said. "He brings people into the penthouse. We bring them into the house."

Sharpton has been aggressively seeking out media jobs and has signed a deal with CNBC as a commentator and may develop a talk show.

An ordained Pentecostal minister, Sharpton isn't abandoning politics, however, and he scoffed at the idea that being the featured player in a reality show is somewhat undignified for a one-time and perhaps future candidate. His campaign attracted more attention after he was host of "Saturday Night Live."

"A lot of politicians don't do it because they can't do it," he said. "I can do it."