Posted on: Wednesday, July 7, 2004
Mac's back as CNBC talk-show host
By David Bauder
Associated Press
In a cable TV world where a host's ability often seems measured in volume, who better to hire than John McEnroe?
Associated Press Yes, we are. The former tennis bad boy is now a talk-show host, but he's not shouting.
"McEnroe," which debuts on CNBC today, will be a cosmopolitan mix of topical guests, music, art, sports and a lot of comedy. In test runs, the program's eclectic mix of guests feels like an expanded version of the second half of Jon Stewart's "The Daily Show."
He may even do a monologue.
"I'm not at the point in my life where I want to be really serious," said McEnroe, 45, who strummed a guitar in a recent conversation on his show's set, still under construction. "At this point, I want to have more fun."
McEnroe's sidekick is former VH1 video jock John Fugelsang. One of the show's featured elements is the "Mac Attack," where Fugelsang peppers McEnroe with rapid-fire questions.
It felt surprising not only because it was counter to type — the fixed image of McEnroe as an on-court ranter — but because CNBC initially positioned "McEnroe" as a counterpoint to Dennis Miller's political talk show that precedes it each night.
For those keeping score at home: CNBC's prime-time features a comedian who wants to be a right-wing politician and an ex-jock who wants to be a comedian.
The network is in the process of reconstructing a prime-time lineup that's been in shambles since Geraldo Rivera left for Fox News Channel in 2001. CNBC's daytime business audience flees at night, so management is trying new things to entice viewers.
Miller's average viewership of 236,000 through June is a 19 percent increase from the same period last year, according to Nielsen Media Research. CNBC doesn't have much to lose in McEnroe's time slot: the current business program is averaging 189,000 viewers this year.
CNBC is still looking to fill the 8 p.m. time slot. Until then, it will be part of NBC's formidable promotion machine, airing reruns of "The Apprentice" and "Meet the Press" this fall.
"I think people will see that we're in the process of building a lineup and we're not done yet," said Pamela Thomas-Graham, CNBC's chief executive.
She was attracted to McEnroe's personality. He's been branching out into entertainment as a much-praised tennis commentator and as host for a short-lived ABC game show, "The Chair."
"It's a good thing to be self-deprecating and have a sense of humor," McEnroe said. "Hopefully that will be something they see that they didn't expect. I didn't show it very well when I was playing, that's for sure. But I'm able to show it when I'm in a different environment."
You cannot be serious!
Former tennis star John McEnroe is hosting a talk show with a comic bent on CNBC. John Fugelsang, formerly of VH1, is his sidekick.
A comic bit with potential involved a multiple-choice test for viewers on the common side effects of much-advertised prescription drugs.
'McEnroe'
