Posted on: Monday, June 28, 2004

Web site lets users share their Internet finds

Associated Press

NEW YORK — Trolling the Internet often yields cool tidbits, but they aren't easy to share. If you're planning a trip with friends, for example, and find six good hotel deals, you're probably just going to e-mail them six separate links to check out.

But what if you could send them a single Web page that had pictures and price lists for all six hotels, arranged neatly in boxes, captioned by your personal, witty commentary?

A free Web service being launched today by a startup called Amplify LLC lets you do that. Amplify users can create their own pages, called "amps," filled entirely with content of their choosing — pictures, text, audio or video clips — and links back to the source material.

The goal is to help users overcome information overload by letting them experience the Internet as they shape it, said Eric Goldstein, head of New York-based Amplify.

Users can share their amps with anyone else by sending them a link to it. The company also hopes strangers will share their amps on the Amplify Web site.