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The Honolulu Advertiser
Posted on: Friday, March 5, 2004

'Passion' a temptation for stay-at-home crowd

Advertiser Staff

GIBSON
Box-office patterns for "The Passion of the Christ" may be unusual, because the movie seems to be drawing not only Christian moviegoers, but also people who otherwise rarely go to the movies.

Several people at last weekend's Hawaiian Island Ministries conference said they were almost never to be found at a theater, but wanted to see Mel Gibson's depiction of the last 12 hours of Jesus' life.

That included conference-goer Al Lum, who said he seldom goes to movies, but for "Passion" he's making an exception.

"I hardly go to movies," agreed Cora Freitas, a retired Big Island teacher, who said the last time she sat in a movie theater was four years ago. But she's buying a ticket, if her son will take her.

Virginia Mansinon, 77, said she decided to go — though she's not a moviegoer, either — after watching Diane Sawyer interview the film's creator, Mel Gibson.

In its first five days of release, the movie took in $125 million. In its opening weekend, it clocked in at $83.8 million.

In comparison, "X2: X-Men United" brought in a cool $85.6 million for its opening weekend in May 2003. "Star Wars II Episode II: Attack of the Clones" brought in about $80 million in its opening weekend in 2002.

"The Passion of the Christ" is also bucking trends by raking in high ticket sales as an R-rated show.

Only the R-rated "Matrix Reloaded" was able to beat it, bringing in $91.8 million for its opening weekend in May. Most of the top 10 box-office openers are rated PG or PG-13.