Posted on: Friday, March 19, 2004

Japanese tourist traffic rebounding to normal

By Audrey McAvoy
Associated Press

TOKYO — Japanese are headed for the beach, and that should be good news for Hawai'i.

Plane and hotel bookings for Japan's spring travel season are soaring: Reservations for points abroad have nearly doubled, while those for domestic destinations are up more than a third from last year, tour agencies said yesterday.

Travel agents say tourist traffic is getting back to normal now that SARS is no longer a threat. But some also say Japan's economic recovery is helping the uptick.

"Hawai'i and Australia are particularly popular," said Hiroshi Ueno, a spokesman for JTB Corp., the country's largest travel agency. Rival agency Kinki Nippon Tourist says travelers want to go to resorts where they can "relax for long periods."

The number of Japanese visitors to Hawai'i fell after the United States invaded Iraq a year ago, and preliminary state tourism figures for this month indicate only a slight increase since then. In January, the last month official visitor counts are available, the total number of Japanese visitors arriving by air was down 9.4 percent from January 2003, according to the state Department of Business, Economic Development & Tourism.

Thousands of Japanese take off for trips every year during the last week of April and the first week of May, when a string of national holidays create what Japanese have dubbed "Golden Week." This year, if holiday makers space their vacation days wisely, they can string together an 11-day break — long by Japanese standards.

Many travelers' plans reflect this: Kinki Nippon said bookings for the Maldives — a chain of 1,192 coral atolls southwest of India — have tripled as vacationers take advantage of the lengthy break to travel long distances. The agency's reservations for New Zealand are up 140 percent, the company said.

Indonesia's Bali and the Malaysian island resort of Penang are also hot destinations.

Ueno said the rebound will bring the number of overseas travelers back to where it was in 2002, the year before the outbreak of severe acute respiratory syndrome in Asia and Canada prompted thousands of Japanese to stay at home. SARS and the war in Iraq caused a 20 percent drop in overseas travel from Japan in 2003.

Domestically, top destinations for Tokyoites include the northern island of Hokkaido, where spring should be at its zenith in late April. Universal Studios Japan, in the western city of Osaka, will also attract travelers, both JTB and Kinki Nippon said.

Japan's recovering economy, which lifted average corporate employee bonuses for the first time in two years this winter, also seems to be encouraging the travel rebound.

"Golden Week tours are expensive compared to the regular season," said Eiko Sato, a spokeswoman for Kinki Nippon Tourist. "The economy is improving a bit and this may be having an impact on the rise."