Posted on: Tuesday, May 25, 2004

BUSINESS BRIEFS
Putting Honolulu to the test

Advertiser Staff

Honolulu ranked third lowest among 150 metropolitan areas for consumer test marketing, according to Acxiom Corp., a database services company.

The firm searched for an area that best looked like America as a whole — the same proportion of consumers buying homes, raising kids or heading into retirement.

Albany, N.Y., topped the list, followed by Rochester, N.Y., and Greensboro, N.C. At the bottom was New York, followed by San Francisco.