Royalties are based upon a percentage of the gross wholesale price of merchandise sold by UH licensees to retailers. The logo was introduced July 26, 2000, and in 2001, the first year of the all "H" look, UH received $169,725.

Football coach June Jones, who was a driving force behind the change in logos, said of the revenue, "I think it explains itself."

However, Brian Pactol, business development manager in UH's department of auxiliary services, said, "it is more the marketing effort that followed the logo by athletics, than the logo, to give credit where credit is due. A logo is a logo.

"It was more visibility, to me, with athletics marketing it. So, obviously, the sales followed the marketing effort," Pactol said.

Some UH students seem to like the change.

"I like this (pointing to her H-logo visor), it has more attitude. Nobody is going to be afraid of a rainbow," said Sabrina Madison, a second-year student.

"The logo benefits the football team the most, because that is our most recognizable sport, but it is much nicer than before," said Brandon Phillips, another second-year student.

Third-year student Lisa Hayashi says, "I think it's the same. People still call us the Rainbow Warriors. 'Rainbows' is still stuck with us."

The advent of the "H" logo and switch from Rainbows to Warriors for the football team's nickname touched off controversy in 2000 when it was first announced. That dispute was reignited last month when KHON-TV news anchor Joe Moore urged fans to contact athletic director Herman Frazier about retaining the rainbow logo and nickname.

Part of the increase in recent years, UH officials said, was the hike in rights fees July 1, 2002, from 6.5 to 7.5.