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The Honolulu Advertiser
Posted on: Tuesday, December 20, 2005

E-cards take Japan toward cashless society

By Anthony Faiola
Washington Post

TOKYO — Toru Nashimoto, a trim 36-year-old with nary a coin in the pockets of his slick pinstripe suit, confidently strode toward the cashier at a bustling sushi bar to settle his $45 lunch tab.

He whipped out a thin electronic card and placed it above a scanner that quickly blinked neon blue before emitting a computerized ka-ching.

It was the telltale sound of Japan's new electronic money. In seconds, Nashimoto had paid for his meal and was hustling back to work. No change from the cash register, no waiting for confirmation, no PIN code to enter.

"Who needs to carry real money?" said the commercial real estate manager.

Technology analysts say the use of electronic money amounts to a leap forward in commerce and shopping. Using cell phones that transmit infrared signals — or, as in Nashimoto's case, a smart card that doubles as electronic keys and lets him earn airline miles — Japanese consumers are whisking through checkout lines, buying everything from sushi to furniture without yanking out their wallets.

Users can add value to their cards or cell phones at thousands of automated docking stations around the country, where they insert paper money and get credit for e-cash. They can use credit cards to replenish e-cash on the Internet.

Electronic money emerged four years ago as a convenient tool for fast-paced train commuters. The Japan Research Institute, an economic research group, estimates at least 15 million people here now use e-cash, a figure projected to reach 40 million — about one in every three Japanese — by 2008.

E-cash is being accepted at convenience stores, department stores, cafes, restaurants, newsstands and electronics retailers. At some supermarkets, up to 40 percent of all purchases are made with electronic money.

Vending machines that dispense sodas and snacks with a flash of a cell phone are popping up on street corners and inside office buildings across Japan. Tokyo's subway system — the world's second busiest after Moscow's — will begin accepting electronic money next year. Experts cite the rise of e-cash as a reason for a drop last July in the circulation of yen coins, the first decline since 1971.

"Japan is moving toward the cashless society," said Makoto Yamada, an executive at bitWallet Inc., operator of Japan's largest virtual money service and a partnership jointly owned by the Sony Group, the Toyota Group, All Nippon Airways, two large Japanese banks and NTT DoCoMo, Japan's largest cell phone operator. "Electronic money is taking us there."

The smart cards and phones used are embedded with antennas and integrated circuit chips that allow the devices to receive and emit electronic signals. When the devices are placed near a scanner at a checkout a signal is emitted and e-money is deducted.

Similar concepts are being tried in North America and Europe. Analysts say the Japanese version requires fine-tuning before it can be exported.

Many note the idea works well here partly because concerns about safety and security are quite low — in Japan, even lost wallets are often returned to owners intact. So the loss of a card or a cell phone loaded with hundreds of dollars of e-cash represents a comparatively small risk.

Electronic money also banks on consumers willing to pay for purchases in advance, the opposite philosophy of a credit card. That works well in debt-averse Japan, where only 9 percent of consumer transactions are settled by credit card. But would it work in a place like the United States, where 24 percent of transactions are made on credit?

Some Americans, analysts note, use a version of e-cash to bypass toll lanes on highways.

"In the U.S., use of credit cards and debit cards is already very well developed, so it's unclear how electronic money will take off there," said Shigeru Takamura, senior consultant at Japan Research Institute, which is affiliated with the Tokyo-based Mitsui Sumitomo Financial Group. "Look for it in places where saving time matters, like parking garages and grocery stores."