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The Honolulu Advertiser

Posted on: Tuesday, January 25, 2005

Visitor arrivals just shy of record

 •  Visitor arrivals

By Lynda Arakawa
Advertiser Staff Writer

Hawai'i's tourism industry enjoyed strong gains in 2004, with visitor arrivals nearly matching pre-Sept. 11 levels and predictions that this year's numbers will exceed them.

Hawai'i saw 6.91 million visitors last year, the second-highest on record and a number that is expected to be exceeded this year.

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The state welcomed about 6.91 million visitors last year, just 40,000 shy of the record 6.95 million who arrived in 2000, according to a state Department of Business, Economic Development and Tourism report released yesterday.

The average length of stay for visitors fell 1.3 percent over 2003, but the increase in arrivals lifted total visitor days by 6.8 percent to set a new record of 62.8 million days.

Visitors who came by air spent an all-time high of $10.3 billion, according to the state. Officials had previously reported a spending record of $11.1 billion in 1995, but they have revised that figure after changing calculation methods a few years ago.

"2004 was a great year for Hawai'i's visitor industry with impressive record-breaking results, growth and stability in all key areas," said Marsha Wienert, state tourism liaison. "Contributing to the success was an 8.5 percent increase in total air seat capacity to the Islands."

Highest Hawai'i visitor arrivals

2000 6.95 million

2004 6.91 million

1997 6.76 million

Source: State Department of Business, Economic Development and Tourism

A record 4.88 million Mainland tourists visited the Islands last year for a 7.6 percent increase over 2003. Japanese arrivals were up for the first time since 1997 with 1.48 million tourists, a 10.3 percent increase over the previous year.

State and industry officials expect visitor arrivals to reach new heights this year. DBEDT is forecasting 7.14 million visitors for 2005, which would take arrivals beyond pre-Sept. 11 levels.

Economists' predictions for visitor arrival growth this year range between 3 percent and 5.2 percent barring unanticipated events such as international terrorism or airline financial troubles.

Wienert said new DBEDT data shows strong growth in scheduled domestic and international air seats to Hawai'i for February, March and April.

"Our hope is that this increase in capacity will further stimulate and strengthen our visitor industry and help Hawai'i's businesses plan," she said.

The increase in visitors helped pump more dollars into local businesses last year.

Hawaiian Walkways, which runs guided tours on the Big Island, saw more customers last year and the outlook is good for this year as well, said owner Hugh Montgomery.

"We're busier than we've ever been," Montgomery said. He said the increased presence of cruise lines such as NCL America has helped. "We have more employees and more vehicles and some more activity."

But other tourism-dependent businesses, such as Kelii's Kayak Tours on Maui, haven't seen much of a difference over 2003. Mainland visitors make up the bulk of customers for both Hawaiian Walkways and Kelii's Kayak Tours.

"2003 seemed to be a pretty booming year. I think maybe 2004 would be on parallel to that," said manager Anne Taylor. "I don't think we noticed a dramatic increase in business at all."

Taylor said a large factor could be last year's winter rains, which kept many customers away. She said the company also saw a slight decline in corporate group bookings.

"But taking in those factors, it still was a very good year for us," she said.

Hawai'i hotels also benefited from the boost in visitors.

"We had a great 2004 and we expect to have a great 2005," said Stan Engeldorf, general manager of the Waikiki Beach Marriott Resort & Spa. "I would say, yes, that we are recovering and we have recovered."

Every island except for Moloka'i and Lana'i saw more tourists for the year. O'ahu visitor numbers increased 9.4 percent, followed by growth for the Big Island of 5.9 percent, Kaua'i 3.7 percent and Maui 2.2 percent.

More people came to Hawai'i for vacations (up 9.9 percent), honeymoons (12.1 percent), to get married (5.5 percent) and visit friends or relatives (7.3 percent).

The conventions markets fell by 6.2 percent.

Hawai'i's cruise industry numbers also improved last year. About 240,800 people either came to Hawai'i by cruise ship or flew here to board a ship for a 4.5 percent increase over 2003.

Last year ended with 622,433 visitors in December, up 6.4 percent over the same month in 2003. Mainland visitors grew by 10.4 percent while international arrivals fell slightly by 1.4 percent.

Visitor expenditures last month totaled about $1 billion, virtually the same as reported in December 2003.

Reach Lynda Arakawa at larakawa@honoluluadvertiser.com or at 535-2470.

• • •

Bank of Hawaii posts improved fourth-quarter results

The Numbers

Fourth quarter revenue: $148.4 million, up 4 percent

Fourth quarter net income: $46.2 million, up 20 percent

Fourth quarter earnings per share: 82 cents, up 24 percent

Fiscal 2004 revenue: $595.7 million, up 5.5 percent

Fiscal 2004 net income: $173.3 million, up 28 percent

Fiscal 2004 earnings per share: $3.08, up 39 percent

Total assets rose by 3.3 percent to $9.77 billion



Reasons

Growth in interest and fee income, as well as in loans and leases, contributed to revenue growth. Cost controls led to decreased expenses and boosted net income.

The bank continued to focus on its core Hawai'i market and has no current plans to expand.



What they are saying

"I'm pleased to report that Bank of Hawaii closed the year 2004 with a solid performance."

— Chairman and CEO Al Landon

"They came in slightly better than expectations. We were encouraged with the pickup in loan growth and the continued cost control."

— Joe Morford, RBC Capital Markets



What's next

The bank expects fiscal 2005 net income to range from $174 million to $177 million.

The bank authorized another $100 million in stock repurchases. Earnings per share could get a lift.

Some analysts want to see higher revenue growth at the bank.

Shares are considered fully valued and further gains may be limited.