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The Honolulu Advertiser

Posted on: Wednesday, January 26, 2005

Entrepreneurship not just for young

By Jim Hopkins
USA Today

SAN FRANCISCO — Entrepreneurship, waning in recent years, is getting a big boost from an unlikely source: older Americans starting companies.

Franny Martin, 58, of Douglas, Mich., founded "Cookies on Call" in 2002 after 30 years working in corporate America. Martin, who sells 47 kinds of chocolate-chunk cookies through her Web site for $16 to $17 a dozen, is part of the rising trend of older entrepreneurs.

Eileen Blass • Gannett News Service

Call them grandmom-and-grandpop businesses. New research shows 5.6 million workers age 50 and older are self-employed, a 23 percent jump from 1990. The numbers are expected to rise even higher as baby boomers seek more job security, Americans get older and cheaper technology drives down start-up costs.

The trend challenges conventional wisdom that entrepreneurs are mostly young. They're just as likely to be folks like Franny Martin, who launched a Michigan cookie company in 2002 when she was nearly 56.

Business is hot: She expects $500,000 in revenue this year, nearly triple last year's.

"I'm thrilled!" says Martin, a 30-year corporate veteran.

Older Americans are entrepreneurship's bright spot. Overall self-employment fell during most of the past decade, edging up only recently.

That weak performance is worrisome because entrepreneurs fuel the economy by buying computers and other goods and by creating most new jobs and innovations.

To be sure, entrepreneurship isn't a slam-dunk for older corporate refugees. They often lack skills, such as tech know-how or marketing smarts. They may underestimate healthcare and other startup costs. And they risk gambling retirement savings on a venture that may go belly-up.

"People tend to romanticize self-employment. They think everyone will wind up like Steve Jobs," the Apple Computer co-founder, says Jules Lichtenstein, a senior policy adviser at AARP, the advocacy group for seniors.

Despite the risks, more older workers are coming to entrepreneurship's rescue.

Boomers want the security of being their own boss when corporations are slashing payrolls, tossing fiftysomethings into a dicey labor market. One-third of AARP members work, and many need to work past the traditional retirement age of 65.

Near Atlanta, Jim Minick, 51, started an elderly care business in 2003 because he feared another layoff. His Home Care Georgia in Smyrna helps people with daily tasks at home, such as getting dressed. It became profitable in 2004. Minick expects more than $140,000 in revenue this year.

In 25 years of human-resource and sales jobs, Minick was laid off three times.

"You don't want to find yourself 55 or 60 with no one wanting to hire you," he says. "That's a concern with any 50-year-old."

Older workers want more flexible schedules to spend time with aging parents or on hobbies while easing into retirement.

Near Phoenix, Bill Gluth, 54, started a small-business consulting firm in 2001 after leaving a marketing job at a graphics company. He expects to take more annual vacation: as much as two months.

That's typical of entrepreneurs 50 and older, research by think-tank Rand found. About 41 percent work part-time versus just 26 percent of workers that age employed by others.

The number of Americans age 50 and up will soar by 31 million to 118 million from 2005 to 2020, predicts the Census Bureau. Much of that is fueled by the baby-boom generation.

Growth also is driven by rising life expectancy, giving workers a shot at a second career as entrepreneurs, says Jim Hoopes, a business history professor at Babson College.

Martin, now 58, plans to work many more years as she builds Cookies On Call in Saugatuck, Mich., into a bigger enterprise.

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Tax tips online for small businesses

Sorting a personal income tax return often can prove challenging. So, imagine what it must be like for a small-business owner at tax time. All kinds of tax considerations accompany running a small business.

But there is some help and useful information on the Web. If you own and operate a small business and need some tax insights, here are a few sites worth a visit:

CompeteTax

www.completetax.com/Business-Tax-Issues.asp

Provides insights on broad and specific small-business tax issues.

Bankrate.com

www.bankrate.com/brm/biz_home.asp

Scroll down to "Taxes" to access small-biz tax articles.

Internal Revenue Service

www.irs.gov/businesses/small/

Hub for tax information and resources related to small businesses.

TurboTax

www.turbotax.com/tips_and_resources/business_taxes.html

Covers various tax topics.

TaxGaga.com

www.taxgaga.com/pages/c-business/dir-smallbusaccounting.html

Contains articles, tips and FAQs about small-business taxes.



Source: Knight Ridder News Service