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The Honolulu Advertiser
Posted on: Friday, July 8, 2005

TV, movie remakes not raking in money

By Scott Bowles
USA Today

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A VW Bug and a mischievous witch are testing moviegoers' taste for the past.

"Herbie: Fully Loaded" and "Bewitched" are among at least seven movies and TV shows remade for the big screen this summer.

Although moviegoers may have fond memories of Ralph Kramden or Vincent Price, they aren't flocking to the new renditions of their work. Of the three remakes already out this season, only "The Longest Yard" has been a hit; it has taken in $148 million. "The Honeymooners" and "House of Wax," meanwhile, have been flops.

Movie remakes are nothing new. But of late, the reception at moviehouses has been tepid for retreads of TV or movie favorites.

And if this summer's do-overs don't lure audiences, Robert Bucksbaum of industry tracker Reelsource says, the genre may be on the way out. "We're at the tail end of the bell curve, unless something really catches fire."

That won't stop Hollywood from trying. After "Herbie" and "Bewitched," "War of the Worlds" opened last Wednesday, this time with Tom Cruise. "Charlie and the Chocolate Factory," a redo of the 1971 Willy Wonka tale, oozes on screens July 15. "The Bad News Bears" arrives July 22, followed by "The Dukes of Hazzard" Aug. 5.

Hollywood's frenzy for familiarity may seem obvious: What's more sure-fire than a beloved character or story line given a modern-day makeover?

But remakes have proved treacherous ground. Last year's high-profile redos "The Manchurian Candidate" and "The Stepford Wives" took in less in domestic ticket sales than they cost to make.

So why keep making them?

"Because some of them work," film historian Leonard Maltin says. "If you get two or three that do mediocre business and one that's a hit, the studios will keep trying for that hit."

But a film's title is less important than casting, Maltin says. "I'll bet most kids didn't know 'The Longest Yard' was even a remake. But they knew Adam Sandler and Chris Rock were in it."