honoluluadvertiser.com

Sponsored by:

Comment, blog & share photos

Log in | Become a member
The Honolulu Advertiser
Posted on: Sunday, July 17, 2005

UH pay-per-view expanded

By Stephen Tsai
Advertiser Staff Writer

Fink
spacer
spacer

The expanded pay-per-view package of University of Hawai'i athletic events will include two road football games, six women's volleyball matches and three men's basketball games.

KFVE, which recently won the right to televise UH sports for the next three years, yesterday announced the package, which goes on sale July 26. Oceanic Time Warner Cable will serve as the carrier.

In previous years, UH road football games aired live and free. Because three of the Warriors' seven home games will be shown on ESPN or ESPN2 this season, reducing the pay-per-view package from seven games last year, "we needed to add events," said John Fink, KFVE's vice president and general manager.

KFVE will pay UH $1.75 million annually in television rights. KFVE keeps the majority of the pay-per-view revenue until an undisclosed point, after which the money is split between the station and UH. Fink said the "point" will be announced when the new KFVE-UH contract is finalized.

"We're trying to make a complete package here," Fink said. "Last year, we had seven (pay-per-view) football games. ... We needed the pricing to be at least as much, if not more, than it was last year to help everyone get to revenue goals. ... We added a couple of pay-per-view road games in football to help us round out the package and get us back close to where we were last year in total number of football games."

The UH football road games against Idaho and San Jose will be available on a pay-per-view basis. The Warriors' other three road games (Michigan State, Louisiana Tech and Nevada) will air live and free on KFVE. ESPN Regional Television is producing the Michigan State and Louisiana Tech games.

Home games against Boise State, New Mexico State, Utah State and San Diego State also will be included in the pay-per-view package.

The expanded package of 15 events includes all four matches of the NACWAA women's volleyball tournament in Nebraska, and the men's basketball game at Nevada Las Vegas. Fink said this will be the second regular-season telecast of a Rainbow Wahine road volleyball match in the past 22 years.

"If we don't do it on pay-per-view, we're not doing the tournament," Fink said. "We're trying to make sure we get the revenue we need to make this work for all parties involved. We took a seven-game football package and made it into a 15-event package."

On Internet message boards and radio call-in shows, several UH fans have criticized proposals to charge for road telecasts. "Historically, they've gotten those games for free," Fink acknowledged, "but it's not going to happen this year. There aren't enough home (football) games to offset what we need to charge for pay per view."

The season package is priced at $200 for O'ahu viewers and $75 for Neighbor Island residents. Last year's subscribers can renew for $175 (O'ahu) and $60 (Neighbor Islands).

Individual football telecasts are priced at $40 (except the Boise State game at $50) for O'ahu residents and $20 (Boise State is $25) for Neighbor Island viewers. Single volleyball matches or men's basketball games are $20 (O'ahu) and $10 (Neighbor Island). The entire NACWAA tournament is sold in packages of $25 (O'ahu) and $15 (Neighbor Islands). There are pro-rated discounts for packages bought in mid-seasons.

There are no separate packages for each sport.

Each pay-per-view event will air twice each day — live and then delayed. Football replays air 4 1/2 hours after the start of the live telecast; volleyball and basketball replays have 3-hour waits.

Replays of road football games that air originally on pay-per-view will be shown free at 9:30 that night on KFVE. Free replays of all home games will be shown the next day on KFVE.

"For those who say, 'I used to get the road games for free,' they can still watch them for free that night on KFVE," Fink said. "We're trying to be sensitive to our needs as well as the fans' needs."

Fink also is evaluating whether to continue selling video-on-demand telecasts of past UH sports.

"We are not thrilled with the response we've been getting," he said. "It's a nice service, but it really hasn't been much of a driver for fans. I would say the results have been less than astounding."