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The Honolulu Advertiser
Posted on: Sunday, July 24, 2005

Colonel's secret retains mystique

Associated Press

Desmond Anderson, left, and Nathaniel Sparks share a bucket of KFC chicken during their lunch hour at a Louisville, Ky., restaurant. The original recipe for the fried chicken remains a tightly kept secret.

Ed Reinke | Associated Press


LOUISVILLE, Ky. — The handwritten recipe that launched a fast-food dynasty and made Colonel Harland Sanders world famous is locked away at KFC headquarters — its contents so concealed that not even the chain's top executive knows the ingredients.

It was 65 years ago this month, at his roadside restaurant in Corbin, Ky., that Sanders perfected the blend of 11 herbs and spices for his "finger-lickin' good" chicken.

Through the years, the recipe's secrecy has endured, as has people's appetite for the Colonel's Original Recipe Kentucky Fried Chicken.

"We have gone to great lengths to make sure that it stays secret," said KFC president Gregg Dedrick, who doesn't know the famous recipe and intends to keep it that way.

"Presidents come and go," he explained, "but the secret recipe remains."

For KFC, whose Louisville headquarters resemble a white-columned mansion, the recipe is more than a treasured link to its roots. It remains an integral part of the company's success.

At last count, KFC had nearly 13,300 restaurants worldwide, including 1,348 multibrand stores sharing space with sister brands in parent Yum Brands Inc.'s fast-food network. The chicken chain serves some eight million customers daily in more than 80 countries and territories. In China, the chain has grown so fast it opens, on average, a new restaurant daily.

Years ago, the chain dropped its reference to "fried" and its name was shortened to KFC. Its menu was expanded with non-fried chicken items meant to appeal to the health-conscious.

Now, the chain is again stressing its traditional fried chicken, with a slight twist. Its variety chicken buckets, offering three types of chicken in one package, are partly credited for KFC's sales rebound after a prolonged slump. KFC also says its 99-cent Snacker sandwich has been a hit.

For the three months ended June 11, KFC posted 8 percent growth in U.S. same-store sales, versus a 5 percent drop in the year-ago period. In 2004, KFC's worldwide sales at company and franchised stores made up $12.2 billion of Yum's $28 billion in total sales.

The chain is tightlipped about plans to build on the momentum, but Dedrick said, "New food, new stores and more convenience are in the works."

KFC's top executive said the mystique of the Colonel's blend of herbs and spices, along with its taste, gives the chain a leg up on the competition.

"This secret recipe really ensures that we have a product that people love and that nobody else can serve them," Dedrick said.

Only a few people know the recipe and are sworn to secrecy. Some are KFC employees, but the company won't reveal their names.

Two companies supply the herbs and spices, but each formulates only part of the ingredients, Dedrick said, and neither supplier knows the other's identity.

The Colonel's own handwritten recipe is tucked away in a safe at KFC headquarters, with portions locked away in safe-deposit boxes at undisclosed locations as backup.

For years, Sanders carried the secret formula in his head and the spice mixture in his car. At one time, he carried a copy of the recipe in his wallet.

Sanders' personal secretary, Shirley Topmiller, recalled that Sanders once handed her a "little, raggedy piece of paper" and asked her to make a copy.

"When the printed copy came out, I saw enough to know I was looking at a recipe," Topmiller said. "I rushed back with both pieces and I really kind of chastised him. I said, 'Colonel, you cannot walk around with this in your billfold.' "

Sanders later assured her that he had put the recipe in a more secure place. He remained a KFC spokesman — pitching the fried chicken on folksy television ads — until his death in 1980 at age 90.

John Y. Brown Jr. said he was given a copy of the recipe when he and other investors purchased KFC from Sanders for $2 million in 1964.

"I never paid any attention to it because I wasn't going to mess with it," said Brown, who later became governor of Kentucky.

KFC was sold again in 1971 for $285 million, and changed hands a few times until becoming part of Yum, which claims such other brands as Pizza Hut, Taco Bell and Long John Silver's.

Occasionally, KFC hears from people who claim they have a copy of the Colonel's recipe, Dedrick said.

"We've had some people who have claimed they've found the Holy Grail," he said. "But no one's really found the Holy Grail. We've got the Holy Grail locked up in a safe place."