Posted on: Thursday, June 16, 2005
Woman to head LPGA
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Associated Press
Carolyn Vesper Bivens was hired yesterday as the first female commissioner in the 55-year history of the LPGA Tour, taking over a sport driven by the success of Annika Sorenstam and the potential of teenagers like Michelle Wie.
Bivens will replace Ty Votaw, who is stepping down after seven years.
For the past four years, Bivens was president and CEO of Initiative, a media planning and buying company. She previously was the associate publisher of USA Today, where she also had been senior vice president of advertising.
"My hope is to keep the momentum going," Bivens, 52, said. "This is not an organization that needs to be fixed."
Bivens has a background in marketing and a love for golf, having been a member at Congressional Country Club for 22 years before moving to California. She said her most recent handicap is 14.
It was not clear when Bivens would be formally introduced as the seventh commissioner of the LPGA Tour. She is expected to start her new job by the end of the year.
