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The Honolulu Advertiser

Posted on: Sunday, March 27, 2005

BACKPAGE STORY
Bakery moves to new 27,000-square-foot site

Bob Paparelli says The Patisserie is poised to increase production since moving to this airport location.

Photo by Randy T. Fujimori

The Patisserie

Office: 3210 Ualena St. off Paiea St toward the airport

Retail Outlets: 4211 Waialae Ave., Kahala Mall; Ohana Waikiki Surf Hotel, 2200 Kuhio Ave.

Hours: Call for specific times

Call: 836-7900 (Office), 735-4402 (Kahala) or 922-9752 (Waikiki)

Web site: thepatisserie.com

Since acquiring all shares of The Patisserie last year, Bob Paparelli has been determined to fill a void that was created when Hawaii Baking Co. — one of the state's largest bakeries — ceased operations more than two years ago.

"We're poised to do big business," said Paparelli, while walking through the company's new three-story headquarters in the airport industrial area. "We want to supply our breads and pastries to more restaurants. We want to be in the Roy's and the Alan Wong's."

Anticipating growth, Paparelli with business partner and spouse Colleen — who oversees The Patisserie's two retail locations in Kahala Mall and Waikiki, and the administrative office — have already brought in hundreds of extra racks and pans, three commercial ovens and five delivery trucks.

"We've even got a 1,500 square-foot walk-in freezer that we're not using yet," Paparelli said. "Imagine, that's the size of a home."

Tripling in size from its former 9,000-square-foot South Beretania location, The Patisserie is a self-contained bakery, where employees — all of whom stayed on when ownership changed to Paparelli — work in areas of production, finishing and packaging.

Crediting longtime employees Robynn Yim, Lindsay Koenigs, Leila Pereira, Carol Kihano and Cecilio Manuel for The Patisserie's seamless transition from South Beretania to the airport, Paparelli said each one will continue to play an integral role in the company's longterm growth.

"I don't even need to be here," Paparelli said. "They're all self-sufficient and they've all been around with the company for more than 20 years."

Squeezing a loaf of whole wheat, Paparelli said he makes his bread with 70 percent whole grain wheat, which will vary according to a client's demands.

"We can do signature and make-to-order breads," Paparelli said. "We offer at least 280 different types of product, from rolls to croissants to bagels to our lavosh, of which we can't keep up with the demand."

They also create an assortment of higher-end desserts, such as mousse, flan, petits fours, chocolate decadence and nougatine, all of which are available at both retail locations.

"We want to open at least two more retail shops in the near future," Paparelli said. "If it works in Kahala Mall and in Waikiki, I don't see why it wouldn't work in Kapolei or Kailua. We're moving forward."

Yes, they are. And the back of Paparelli's business card says it all: Waikiki Kuhio East, opening in summer 2005; and Waikiki Beachwalk, opening in 2006.

"The vision's coming to fruition," Paparelli smiled.