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The Honolulu Advertiser

Posted on: Wednesday, May 18, 2005

Employers pulling out all stops for job fair

 •  WorkForce 2005 Exhibitors list

By Dan Nakaso
Advertiser Staff Writer

The Hawai'i Army National Guard will show off a Humvee; the Honolulu Police Department a bomb-detail unit and Superstar Hawaii Transit Service a $450,000 tour bus.

Jason Fukumoto, assistant general manager of Superstar Hawaii Transit Service, shows off a luxuriously appointed MCI E4500 tour bus. His company is taking the deluxe coach to the state's biggest job fair next week in hopes of attracting candidate drivers.

Eugene Tanner • The Honolulu Advertiser


WorkForce 2005 Job Fair

When: 9 to 4 p.m. Tuesday

Where: Neal Blaisdell Center

Cost: $2 general admission; $1 for students with valid school ID

Other: Dress appropriately for a job interview, and bring multiple copies of your resume. Oahu WorkLinks will provide workshops and on-site job search assistance throughout the day for job seekers.

For more information: Reach Success Advertising at 536-7222 or see www.successhi.com.

Employee recruiters attending the state's biggest job fair next week are stretching to find an edge that will attract applicants in the tightest job market in the country.

"Unemployment's low, and we need a good eye-catcher to bring people to our booth," said Jason Fukumoto, Superstar's assistant general manager. Superstar, which needs at least 10 driver candidates, will roll one of the company's 45-foot, MCI buses into the Neal Blaisdell Center for impact.

Just a few years ago, especially after the Sept. 11 terrorist attacks, Hawai'i recruiters who bothered to show up at job fairs didn't have to fight for the attention of candidates.

"When it's an employers' market, all they have to do is put out a table and collect resumes," said Beth Busch, vice president of the Western region for Success Advertising, one of the sponsors of Tuesday's WorkForce 2005 Job Fair.

But with an April unemployment rate of 2.8 percent that was lowest in the country, Busch said, "everyone has to try a little harder to attract quality candidates. Three percent is considered full employment, meaning everyone has a job that wants or can get a job. We're at 2.8 percent, so we're below full employment."

The annual May job fair is typically the largest of the year. And last year, a record 136 recruiters attended.

This year's fair already has 165 recruiters signed up, with the possibility that even more could be added at the last minute. (For a list of recruiters, see honoluluadvertiser.com /business.)

And that means recruiters will be working even harder to attract so-called "passive candidates" who have jobs but could be enticed away.

Pfc. Nani Kahiapo of the Hawai'i Army National Guard will help get the Guard's Humvee ready for the Blaisdell because "it's a grabber," she said. "It definitely attracts attention. Most people at a job fair set up a display. But come on, who brings a Hummer?"

Potential job candidates will get to climb into the Humvee and sit behind the wheel — and check out the view from the driver's seat of the Superstar tour bus, which can seat 58 passengers and includes an on-board bathroom, individual air conditioning and six-screen audio-visual DVD system.

"It's gold," Fukumoto said. "People will definitely notice it."

But the real goal is to get people to apply for Superstar driver jobs that include $4,000 to $5,000 worth of free commercial license training.

"We are gearing up for summer, but we know that applicants have a whole array of options," Fukumoto said. "If they can't find a job now, they've got real problems."

Bus companies lobbied this year for the state to lower the minimum age for commercial driver licenses to 18 from 21 to help ease the shortage of applicants. The Legislature approved the change, but Gov. Linda Lingle vetoed the bill, citing safety concerns.

The tight job market has prompted most of the veteran recruiters at this year's job fair, such as Altres Staffing, to expand their presence.

Altres has added a fourth booth to its usual three and will hoist balloon arches and 6- to 8-foot vertical banners to get attention. The booths will also include laptop computers so candidates can apply instantly.

Nearly 15 Altres recruiters will show up as well, said Sue Martin, general manager of Altres' medical division.

"We're just about closing down the shop for this," Martin said.

Altres will bring thousands of goodie bags so job candidates can lug around all of the recruiting information, as well as the usual job fair staples of magnets and pens, Martin said.

And if none of that works, Martin said, Altres recruiters will rely on their old standby.

"We always bring candy," she said. "You can always entice people with candy."

Reach Dan Nakaso at dnakaso@honoluluadvertiser.com or at 525-8085.

• • •

WorkForce 2005 Exhibitors

• 9th Regional Support Command
• A&W
• ABC Stores
• Adecco
• AIG Hawaii
• Akal Security
• Alliance Personnel
• Aloha Petroleum
• Aloha Stadium Authority
• Altres Staffing
• American Express
• American Income Life
• American Savings
• Arbonne International
• Arc in Hawaii, The
• Arcadia
• Argosy University
• Associated Builders & Contractors
• AXA Advisors
• Bank of Hawaii
• Best Buy
• Blockbuster
• Borthwick Mortuary
• Bridgestone/Firestone
• Burger King
• C. S. Wo
• Caregiver Training School
• CareResource Hawaii
• Central Pacific Bank
• Checker Auto Parts
• Child & Family Services
• Cingular Wireless
• City and County of Honolulu
• City Mill
• CompUSA
• Crazy Shirts
• CTA Education
• CTA Staffing
• Diagnostic Laboratory Services
• Dollar Rent A Car
• E Noa Corporation
• Easter Seals Hawaii
• Enterprise Rent-A-Car
• FBI
• Fed Ex Kinko's
• Federal Bureau of Prisons
• First Hawaiian Bank
• Food Pantry
• Foodland
• Foot Locker
• Frito-Lay
• Fun Factory
• Genki Sushi Hawaii
• Global Group Financial
• Glyconutrients Hawaii
• Goodwill Industries of Hawaii
• Guardian Life
• Hawaii Air National Guard
• Hawaii Army National Guard
• Hawaii Business College
• Hawaii Health Systems Corp.
• Hawaii Pacific Health
• Hawaii Pacific University
• Hawaii Staffing
• Hawaii USA Federal Credit Union
• Hawaiian Electric Company
• Heald College
• Health Resources
• Hertz Corporation
• HFM FoodService
• Hilo Hattie
• Hilton Grand Vacations Club
• HMSHost
• Home Depot
• Honolulu Police Department
• Honsador Lumber Corporation
• IHS, The Institute for Human Services
• InDyne
• Island Movers
• Jamba Juice
• Jeans Warehouse
• Kahala Mandarin Oriental Hawaii
• Kahu Malama Nurses
• Kaiser Permanente
• Kapiolani Health
• Kelly Services
• KFC Hawaii
• Kobayashi Travel Service
• Kuakini Health System

• Long John Silver's
• Love's Bakery
• Macy's
• Mandara Spa
• Manpower
• Marimed Foundation
• Marriott Koolina Beach Club
• Mary Kay Cosmetics
• Maui Divers Jewelry
• Maui Police Department
• MC&A
• Meadow Gold Dairies
• Med-Assist School of Hawaii
• Microcom
• Mililani Town Association
• NCL America
• New Horizons Computer Learning Center
• New York Life
• Nursefinders
• Ocean House Restaurant
• Oceanic Cable
• Olsten Staffing Services
• ORI
• Pacific Guardian Life
• Pacific Lending Group
• Paradise Beverages
• Paradise Cruises
• Payless Shoe Source
• Pizza Hut
• Plaza at Punchbowl
• Pleasant Holidays
• PriceBusters
• Primerica Financial
• Queen's Medical Center
• Radio Shack Hawaii
• Remedy Intelligent Staffing
• Remington College
• Rent-A-Center
• Ross Stores
• Safeway
• Sears
• Securitas Security Services USA
• Servco Pacific
• Seven Eleven
• Sheraton Waikiki
• Shore Bird Restaurant & Beach Bar
• Snelling Personnel
• Spherion/Clearwire
• Spirent Communications
• Sprint Hawaii
• St. Francis Health System
• Staffing Solutions of Hawaii
• Star Markets
• Star Protection Agency
• Starbucks Coffee
• Straub Clinic and Hospital
• Superstar Hawaii Transit
• Taco Bell
• Terminix International
• Thrifty Car Rental
• Times
• Titan Corporation
• Tripler Army Medical Center
• U.S. Army Recruiting Company of Honolulu
• U.S. Navy Recruiting
• UH Federal Credit Union
• United Airlines
• University of Phoenix
• VIP Trans
• Wackenhut Corporation
• Waikiki Beach Marriott Resort
• Wilcox Health
• Wilson Homecare
• Woodmen of the World
• Worldwide Flight Services
• YMCA of Honolulu