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The Honolulu Advertiser

Posted on: Sunday, May 22, 2005

'Idol' alum keeps career flame burning

 •  Stretching out to grasp stardom
 •  Three Idolized Islanders
 •  Jake says everyone's career path differs

By Wayne Harada
Advertiser Entertainment Writer

Jordan Segundo could give Jasmine Trias and Camile Velasco some pointers on stretching 15 minutes of fame into a career.

Jordan Segundo says he is focused on his career goal to become a professional entertainer.

Advertiser library photo • Feb. 27, 2005

Jordan, now 20, has had staying power when it comes to remaining in the spotlight. And being Filipino is a factor, he said.

It's been two years since he was dubbed "fish on a slab" by acerbic judge Simon Cowell on "American Idol," and though he never made it past the round of Top 32, Segundo remains very much in Hawai'i's spotlight. He's never been invisible.

His secret? Stay active. Be seen. Be heard.

Segundo released a single about a year after his "Idol" appearances, followed by his first CD late last year. He's the first "Idol" alumnus to make the list of finalists in the Na Hoku Hanohano Awards (with this year's winners announced June 3). He was named one of five Most Promising Artist contenders on the Hawai'i Academy of Recording Arts ballot.

He's also remained connected to "Idol," his launching pad, by doing post-show commentary Wednesday mornings on Fox affiliate KHON-2 for the past two seasons.

Though Trias may have made it to No. 3, Segundo pretty much has made himself the face of Idolhood in Hawai'i, but not without an effort.

"It's been a lot of hard work, a lot of sacrifices," Segundo said. "But I'm pleased the way things are working out. It does take a long time (to get established). During my career I had a lot of ups and downs. But I learned from experience, and I've enjoyed the moments."

Recently, Segundo appeared in Chicago on a show dubbed "In the Mainstream," with Jennifer Hudson, one of Season Three's finalists, along with IBU, a Chicago-based group, in a benefit for UNICEF and the Philippines Red Cross.

"Several thousand came; it was good for me to perform in a different city. Everybody seemed pleased," he said.

He's been invited back to the Windy City for another concert with stars from the Philippines.

"It helps that I'm Filipino; it's not just having some talent, it's the determination to reach that audience. Everywhere I go, there seems to be support from Fil-Americans; it's a strong, loyal group, whether in Chicago or San Francisco."

And Hawai'i, too.

"All three of us (Trias and Velasco) are Filipino and we've won everybody's support in the Islands," he said.

He's exploring the Philippines as a venue now, said his manager, Nancy Bernal. That particular market adopts, builds and supports young stars — then often drops one to replace him or her with another. But Segundo is interested in the opportunity.

School remains a priority; Segundo just completed his second year at Honolulu Community College.

Segundo wouldn't say how much financial benefit he's gained from his endorsements, including local Subway commercials, or his periodic appearances. But his visibility and accessibility — along with the lingering appeal of "Idol" — keep him in demand.

Asked if Trias or Velasco are doing anything right or wrong, Segundo turned the focus on his own choices.

"I only know what worked for me," he said. "I think after appearing on the show, you have to give back to Hawai'i, to thank the people for the support."

By this measure, Trias is doing well, so far.

"But there is a thing of over-exposure, so some balance is necessary," Segundo notes.

"Sure, you can endorse a product (but) your life after 'Idol' is like living in fishbowl, so there are times you want to be private. ..."

"What's certain, though, is that you have to pursue your dreams," he said. "For me, it's to become a professional singer, a professional entertainer. So getting nominated for a Hoku award is a positive step in that direction."