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The Honolulu Advertiser
Posted on: Tuesday, November 1, 2005

Sony Expo for cool new products

By Michael Tsai
Advertiser Staff Writer

Sony's Walkman "Bean" fits in the palm of your hand and is the company's answer to Apple's iPod.

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SONY EXPO 2006

Today and tomorrow: 10 a.m. to 9 p.m.

Thursday: 9 a.m. to 1 p.m.

Ala Moana Hotel, Hibiscus Ballroom and Garden Lanai

Free

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MODEL SEARCH

Sony is looking for three people who exemplify the "Sony Hawaii style."

People of any age, shape and ethnicity are encouraged to apply Nov. 1 and 2, 11 a.m. to 1 p.m., at the Sony Expo 2006. The three winners will receive Sony products and a chance to appear in local advertisements.

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Sony's line of digital cameras will be featured at Expo 2006.

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Sony Expo 2006 is upon us. Let the holiday hint-dropping commence.

An irresistible bonfire for techie moths, the free annual showcase for Sony's latest gizmos usually draws about 6,000 visitors.

In addition to hundreds of Sony products — including TVs, camcorders, digital cameras, game systems and MP3 players — this year's event includes a photo retrospective of Sony founder Akio Morita (one of Time Magazine's "Twenty Innovators of the 20th Century," who long fostered connections with Hawai'i), a host of prizes and giveaways, and a model search.

Several new products will be highlighted, including:

Walkman Bean: Sony's latest attempt to carve out a bigger share of the digital music player market dominated by Apple's iPod, the 'Bean' is a flash-based device designed to fit in the palm of your hand. Available in 512 megabyte (holds about 345 songs) and 1 gigabyte (695 songs) models, the Bean includes a built-in FM tuner, electroluminescent display, built-in USB connector (no cord!), and quick-charge capability that allows three hours of playback on a three-minute charge (or 50 hours on a full charge). Available in colors that include "coconut white," and "tropical ice blue," the 512MB model retails for $120; the 1GB for $150.

Bravia LCD HDTV: Sony's new sub-brand of high-definition LCD TVs features a larger, more distinct range of colors, higher refresh rates (particularly useful for live sports, guys), and a light sensor that automatically adjusts the contrast to match different conditions. The 178-degree viewing angle ensures top picture quality even if you're not sitting directly in front of it. Five models range from $1,500 to $3,000.

Cyber-Shot DSC-N1: The latest in Sony's popular camera line, the 8.1 megapixel DSC-N1 features a relatively huge 3-inch, touch-screen LCD. Users can create slide shows with music and visual effects to show on the camera.

VAIO TX Notebook: Another update of a popular product line, the new VAIO — just 2.76 pounds with standard battery and less than 1 inch thick, with an 11-inch screen — is designed for maximum portability. Original SmartWi technology integrates wireless Wide Area Network, 802.11 b/g wireless LAN and Bluetooth technologies, and users can access Cingular's national EDGE network to get wireless coverage beyond LAN access networks and hotspots.

Sony is stressing interconnectivity between its various products, as well some innovations that extend functions to near sci-fi levels. Want to find out how to watch TV and set your digital video recorder via your PlayStation portable? Consultants will be legion at the Expo.

Reach Michael Tsai at mtsai@honoluluadvertiser.com.