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The Honolulu Advertiser

Posted at 11:04 a.m., Wednesday, August 9, 2006

Higa Named UH corporate sales director

Advertiser Staff

Glen Higa has been named the corporate sales director for the University of Hawai'i, Herman Frazier, the school's athletic director announced Wednesday.

Higa, the former sales manager at ESPN 1420, will begin at UH immediately.

"Glen has excellent sales experience and a real familiarity with the UH athletics department," Frazier said. "Having worked with UH's radio partner, ESPN 1420, he understands the goals of the department and will work effectively with our various corporate partners."

Higa, 36, coordinate sponsor inventory, packaging, sales, fulfillment, and corporate relations. He will also be involved in other external areas, including marketing, advertising, promotions, and ticket-sales initiatives.

"As a lifelong UH sports fan, I am thrilled to have the opportunity to become a member of the team and work with great corporate partners and fans, who enjoy being a part of UH athletics," Higa said.

Previous to working at ESPN 1420, Higa was an account manager at KHON2.