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The Honolulu Advertiser
Posted on: Friday, August 11, 2006

Hot Mel Gibson media soup — and plenty of it

By Mary McNamara
Los Angeles Times

Mel Gibson

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The infamous “South Park” episode featuring Mel Gibson has been making the rounds again since Gibson’s July 28 DUI arrest.

Comedy Central

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It used to be if you wanted to see your favorite political/celebrity gaffe/crime satirized, you had to wait for the "Saturday Night Live" skit, which could take weeks. (Of course, it beat waiting for your next issue of National Lampoon or Mad magazine, but that's ancient history.) Now, of course, there's the Internet, so if you're not too fussy about lighting or sound quality or anything approaching good taste, you can have your satire served as it should be — piping hot and instant.

Last year, it was various sendups of the film "Brokeback Mountain." This year, it's Mel Gibson, whose recent anti-Semitic comments during his arrest on suspicion of drunken driving have made him the latest flavor of microwavable media soup.

Mock arrest tapes litter the Internet, along with various "He's Crazy!" spoofs, ready for viewing on www.ifilm.com, www.youtube.com and www.thelaughfactory.com.

Even the once stately Salon.com has succumbed. Along with resurrecting various film clips of Gibson acting wild and a few faux interviews (one in which actual footage of the actor is used to diss his movies) on its regular feature Video Dog, Salon last week sponsored a Raze Mel contest. Using as a gold standard the infamous "Mel Gibson Is ... Crazy" clip from "South Park" (in which Kenny and Cartman visit Gibson in an attempt to get a refund on their "The Passion of the Christ" tickets), Video Dog called for the next-best Gibson parody out there.

The three submissions posted on Salon by Tuesday indicate a rather disappointing turnout. "We got about 20," says Kerry Lauerman, Salon's New York editorial director, who had originally hoped the Web site could create a gallery of the best submissions. But, he says, most of them were not suitable for, um, publication. "The subject matter made it really dicey," he says. "In making fun of Gibson, a lot of them seemed anti-Semitic themselves, proving that satire is really, really hard to do."

His comments could be directed at most of the footage out there. After a completely nonscientific review of the various video snippets — many filmmakers seem to think that if painted blue, anyone can pass for Gibson — the best, and most popular, parodies thus far are the two generated from the Laugh Factory.

During events recorded on the mock "Mel Gibson Arrest Tape" on that site, the star rails against Jews for inventing alcohol, inventing his car and conspiring to create the recent hot weather, while in "Casting for the New Untitled Mel Gibson Project," two casting directors demand that an actor act "more Jewish" if he hopes to capture the lead in a movie in which the Jews end up with all the money and world control. "It's a romantic comedy," one of them explains.

According to Laugh Factory founder-owner Jamie Masada, the jokes about Gibson started hours after the arrest was reported and are not even close to stopping. "Part of comedy is that we make fun of everything," he says. "Gibson is an icon. This is much too good to turn down. Comedians everywhere should be thanking him."

The video parodies have been on the Web site for the last couple of days, Masada says, and have been viewed by more than a million people with other Web sites begging to download.

And if you're getting tired of the jokes or seeing Gibson inserted into video clips with Osama bin Laden and Saddam Hussein, well, you'll just have to suck it up — more are in the pipeline.

"I went to see 12 comics last night," says Masada, who is in New York, "and all of them had two, three minutes on Mel."

He also promises another, even funnier video clip on his site next week. "It is the most hilarious thing I have ever seen," he says. "Five-minute cartoon on his movie-making, his father, everything."