Updated at 4:54 p.m., Tuesday, December 12, 2006
Vera Wang Suite voted best 'brand extension'
Advertiser Staff
The Vera Wang Suite at the Halekulani hotel in Honolulu was voted the best brand extension by a hotel in a survey conducted by branding experts by Brand Week and TippingSpring, a New York-based branding firm.Brand Week listed the award in its current issue. Among the brands doing the best job of lending their name to related products was the American Red Cross, which joined with radio maker Eton to offer hand-crank-powered radios with cell phone chargers and a siren.
Among the worst brand extensions were Diesel Jeans wine and Chicken Soup for the Soul pet food, Brand Week said.
The Halekulani suite by wedding-dress designer Vera Wang is marketed to newlyweds and other couples at the Waikiki hotel.
