Salt Lake City, UT—December 27, 2006— For the fourth straight year, Bad Ass Coffee company is ranked in Entrepreneur Magazine's coveted Franchise 500 issue.

Entrepreneur Magazine publishes its "Franchise 500" edition annually and the coffee chain has been steadily on the rise since its debut on the list in 2002, ranking 256 on the list in comparison to last year's 349 ranking.

This comes as no surprise to the people of Bad Ass Coffee who provide 100% American-grown, Kona coffee, always served with the laid-back, aloha spirit in mind.

Harold Hill, corporate principal for the Bad Ass Coffee Company, is thrilled with the growth and success the company has experienced since it began franchising in 1998. "We're enthusiastic that our growth will soon enable everyone to experience Bad Ass Coffee for themselves," said Hill. With the rate the company is excelling, that may be sooner than later.