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The Honolulu Advertiser
Posted on: Wednesday, February 1, 2006

Lessons shared after 20 years in business

By Rhonda Abrams

When I decided to start my own business, my two closest neighbors — both of whom worked for a huge corporation — were worried about my future, concerned about my losing the security of a paycheck. That was in January 1986.

Twenty years later, I'm still in business. Within two years of my starting a business, both neighbors had lost their jobs.

How the economy has changed in those two decades. Then, the best and brightest business school students hoped to work for Fortune 500 companies or mega consulting firms. When someone said "small business," they usually meant a "mom-and-pop" store.

Now a small business is just as likely to be a fast-growing innovative company.

Today, hundreds of universities and colleges offer degrees or certificates in entrepreneurship or small-business management. More than a half million new businesses are started each month, according to the Kauffman Foundation. And in a 2005 poll conducted by Junior Achievement, 69 percent of teens said they wanted to start their own businesses.

In 1986, almost no one used the word "entrepreneur." Now, everyone wants to be one.

What are the most important lessons I've learned about running a business during the past 20 years? What did I wish I knew when I was starting out?

  • Develop a business plan and update it annually. Without a doubt, the single greatest positive impact on my business has been our annual business planning process. It has directly increased our sales and our focus.

  • Get help. I waited too long before I hired an assistant. Hiring your first employee is a big step, but if you're spending too much of your time dealing with administrative matters rather than income-producing activities, get help.

  • Hire for attitude, train for skills. People can learn skills, but it's almost impossible to change someone's personality. If necessary, leave a position vacant until you find someone with a good attitude toward getting the job done.

  • Use a consultant. Even though I was a management consultant myself, I've hired consultants throughout the life of my businesses. A good consultant brings fresh eyes and fresh ideas to help you grow your business or solve business issues.

  • Embrace technology. I see many small businesses that waste precious time doing routine paperwork by hand or using a 10-year-old bookkeeping system, or who still don't have a Web site. Properly used, technology reduces costs, increases sales and gives you better information on which to make key business decisions.

    During these past two decades, I've had the opportunity to work with entrepreneurs from Sioux Falls to Sydney, Baltimore to Barcelona. And my respect has grown continually for those who build new companies, invent new products and services, and most importantly, create new jobs. They — you — are my heroes.

    Rhonda Abrams writes books for entrepreneurs. Her latest are "The Owner's Manual for Small Business" and "Winning Presentation in a Day." Register for Rhonda's free business-tips newsletter at www.PlanningShop.com.