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The Honolulu Advertiser
Posted on: Tuesday, February 7, 2006

Marathonís visitors spent $100M

By Lynda Arakawa
Advertiser Staff Writer

Scott Morrissett of San Francisco, left, and Monica Morant of Los Angeles cheered on teammates at last yearís Honolulu Marathon. The event drew 26,426 out-of-state participants.

ADVERTISER LIBRARY PHOTO | Dec. 11, 2005

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The 2005 Honolulu Marathon and its Race Day Walk generated more than $100 million in visitor spending, according to a study conducted by the Hawai'i Pacific University's Travel Industry Management program.

The study, funded by a research grant from the Honolulu Marathon, concluded that participants and their friends and family who came here for the events also contributed $4.4 million in state taxes.

The marathon and race day walk, held Dec. 11, drew 26,426 participants from outside Hawai'i, a 4.5 percent increase from the 2004 events. About 82 percent of visiting participants in the events were from Japan. The study noted that Japanese visitors spend close to $100 more per day than other visitors.

Last year's HPU economic impact study on the 2004 Honolulu Marathon and Race Day Walk, which drew 25,237 out-of-state participants, concluded that the events generated about $90.7 million in visitor spending.

The study is based on interviews with 1,385 visiting runners and walkers between Dec. 7 and Dec. 10.

Reach Lynda Arakawa at larakawa@honoluluadvertiser.com.