Posted at 1:07 p.m., Monday, February 20, 2006
CompUSA tests new ad campaign in Hawai'i
Advertiser Staff
Hawai'i is one of five regions where CompUSA will test market a new brand campaign promoting the company as the place for consumers to get the technology services and products "they need and want."The campaign, featuring the slogan, "We got it. We get it," will include 30-second television spots and radio spots running 30 second and 60 seconds.
"'We got it. We get it,' means that we have the right mix of products and services that our customers need, and we have the most knowledgeable and trustworthy team to help them unleash the power of their technology," said Phil Jacobs, executive vice president and chief marketing officer for CompUSA.
The campaign also will include a revamped Website, in-store brochures and a newspaper insert program.
Besides Hawa'i, the campaign will be tested in Austin, Dallas, Phoenix and Puerto Rico. In addition to the regional test markets, spots also will run nationally on CBS.
